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“mark w schaefer”

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  • Marketing Rebellion - The Most Human Company Wins

    by Mark W Schaefer ...
    Marketing Rebellion argues that the future of marketing belongs to companies that earn trust, create belonging, protect customer agency, and act with visible humanity. Through the three consumer rebellions-the end of lies, the end of secrets, and the end of control-Mark W. Schaefer explains why command-and-control marketing is failing and offers a practical framework for customer experience, ... Read more

    $15.99 USD