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Lost Treasure of the Trinidad

by Mark Kingsley ...

In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The ... Read more

$4.99 USD or Free with Kobo Plus

In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The
... Read more
The Meaning of Branded Objects

Why Some Things Matter More Than Others

by Dr. Tom Guarriello, Mark Kingsley ...

Series series SVA Masters in Branding
Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world ... Read more

$17.99 USD

Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world
... Read more
Brands in the Age of AI

by Mark Kingsley ...

Series series SVA Masters in Branding
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, ... Read more

$17.99 USD

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation,
... Read more
A History of Brands

Origins of Consumer Markets

by Richard Shear, Mark Kingsley ...

Series series SVA Masters in Branding
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... Read more

$17.99 USD

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a
... Read more
The Pocket Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

by Mark Kingsley ...

Series series Rockport Universal
This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with ... Read more

$12.39 USD

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with
... Read more
Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

by Mark Kingsley ...

Series series Rockport Universal
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ... Read more

$28.79 USD

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and
... Read more

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook
Authenticity

What Consumers Really Want

by James H. Gilmore, B. Joseph Pine II ...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Read more

$25.19 USD or Free with Kobo Plus

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy,
... Read more
Filterworld

How Algorithms Flattened Culture

by Kyle Chayka ...

**A MOST ANTICIPATED BOOK • From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself."[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing ... Read more

$13.99 USD

Also available as: Audiobook

**A MOST ANTICIPATED BOOK • From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself."[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing
... Read more

Also available as: Audiobook
Artificial Intelligence

A Guide for Thinking Humans

by Melanie Mitchell ...

**“After reading Mitchell’s guide, you’ll know what you don’t know and what other people don’t know, even though they claim to know it. And that’s invaluable.” —The New York TimesA leading computer scientist brings human sense to the AI bubble.**No recent scientific enterprise has proved as alluring, terrifying, and filled with extravagant promise and frustrating setbacks as artificial ... Read more

$12.99 USD

Also available as: Audiobook

**“After reading Mitchell’s guide, you’ll know what you don’t know and what other people don’t know, even though they claim to know it. And that’s invaluable.” —The New York TimesA leading computer scientist brings human sense to the AI bubble.**No recent scientific enterprise has proved as alluring, terrifying, and filled with extravagant promise and frustrating setbacks as artificial
... Read more

Also available as: Audiobook
The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
Algospeak

How Social Media Is Transforming the Future of Language

by Adam Aleksic ...

**NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways.“Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and ... Read more

$13.99 USD

Also available as: Audiobook

**NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways.“Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and
... Read more

Also available as: Audiobook

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Top Series in United States

SVA Masters in Branding

SVA Masters in Branding

SVA Masters in Branding

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Lost Treasure of the Trinidad

The Meaning of Branded Objects

Brands in the Age of AI

A History of Brands

The Pocket Universal Principles of Branding

Universal Principles of Branding

People who read these also enjoyed

Change by Design

Authenticity

Filterworld

Artificial Intelligence

The Brand Gap, Revised Edition

Algospeak

eReaders

Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

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Top Series in United States

SVA Masters in Branding

SVA Masters in Branding

SVA Masters in Branding

Rockport Universal

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