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Showing 1 - 6 of 6 results for “mark kingsley”
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  • Lost Treasure of the Trinidad

    by Mark Kingsley ...
    In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Meaning of Branded Objects

    Why Some Things Matter More Than Others

    by Dr. Tom Guarriello, Mark Kingsley ...
    Series series SVA Masters in Branding
    Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world ... Read more

    $17.99 USD

  • Brands in the Age of AI

    by Mark Kingsley ...
    Series series SVA Masters in Branding
    In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, ... Read more

    $17.99 USD

  • A History of Brands

    Origins of Consumer Markets

    by Richard Shear, Mark Kingsley ...
    Series series SVA Masters in Branding
    Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... Read more

    $17.99 USD

  • The Pocket Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    by Mark Kingsley ...
    Series series Rockport Universal
    This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with ... Read more

    $12.39 USD

  • Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    by Mark Kingsley ...
    Series series Rockport Universal
    Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ... Read more

    $28.79 USD