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mark greeven

Showing 1 - 12 of 12 results for “mark greeven
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  • The Future of Global Retail

    Learning from China's Retail Revolution

    China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare.The book presents a number of real-world cases, based on interviews and first-hand ... Read more

    Was $39.99 USD Now $34.99 USD

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  • Alibaba

    The House That Jack Ma Built

    by Duncan Clark ...
    "The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's ... Read more

    $12.99 USD or Free with Kobo Plus

  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Read more

    $12.99 USD

  • Matchmakers

    The New Economics of Multisided Platforms

    A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites ... Read more

    $25.99 USD or Free with Kobo Plus

  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    by Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Read more

    $23.99 USD or Free with Kobo Plus

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

    $13.99 USD

  • Digital Human

    The Fourth Revolution of Humanity Includes Everyone

    by Chris Skinner ...
    Digital is far-reaching and ubiquitous - everything you know is about to change.We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres.Digital Human is a ... Read more

    $26.00 USD

  • Export Planning

    A 10 - step approach

    The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy ... Read more

    $38.99 USD or Free with Kobo Plus

  • 42 Rules for Sourcing and Manufacturing in China (2nd Edition)

    A Practical Handbook for Doing Business in China, Special Economic Zones, Factory Tours and Manufacturing Quality.

    Series series 42 Rules
    Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far ... Read more

    $11.59 USD

  • Digital Strategies for Powerful Corporate Communications

    The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate ... Read more

    $33.89 USD

  • The JD.com story: An e-commerce phenomenon

    by Zhigang Li ...
    Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China s ... Read more

    $13.64 USD

  • Start-up Factory

    Haier's RenDanHeYi model and the end of management as we know it

    Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting ... Read more

    $9.49 USD