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Herd

How to Change Mass Behaviour by Harnessing Our True Nature

by Mark Earls ...

"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' gro... ... Read more

$13.00 USD

Also available as: Audiobook

"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' gro...
... Read more

Also available as: Audiobook
I'll Have What She's Having

Mapping Social Behavior

by R. Alexander Bentley, Mark Earls, Michael J. O'Brien ...

Series series Simplicity: Design, Technology, Business, Life
How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual ... Read more

$15.99 USD

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual
... Read more
Copy, Copy, Copy

How to Do Smarter Marketing by Using Other People's Ideas

by Mark Earls ...

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before ... Read more

$24.00 USD

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before
... Read more
Audiobook

Herd

How to Change Mass Behaviour by Harnessing Our True Nature

by Mark Earls ...

Narrated by Dennis Holland ...

Unabridged

12 hours 50 min

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides ... Read more

$24.99 USD

Also available as: eBook

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides
... Read more

Also available as: eBook

Curious

The Desire to Know and Why Your Future Depends On It

by Ian Leslie ...

A fun yet provocative look at the importance of staying curious in an increasingly indifferent worldEveryone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and ... Read more

$13.99 USD

Also available as: Audiobook

A fun yet provocative look at the importance of staying curious in an increasingly indifferent worldEveryone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and
... Read more

Also available as: Audiobook
IELTS Writing Task 2. 'What Can I Write About This Question?' Book 2 Education

by Kristina Rennig ...

Series Book 2 - IELTS Writing Task 2. 'What Can I Write About This Question?'
In this second book I have concentrated on the theme of ‘Education’. Many essays in the IELTS test are based on this theme. Use the plans to give you ideas or to help with style. Write an essay from each plan and then compare your essay with the model at the end of the book. ... Read more

$5.18 USD or Free with Kobo Plus

In this second book I have concentrated on the theme of ‘Education’. Many essays in the IELTS test are based on this theme. Use the plans to give you ideas or to help with style. Write an essay from each plan and then compare your essay with the model at the end of the book.
... Read more
This Will Make You Smarter

150 New Scientific Concepts to Improve Your Thinking

by John Brockman ...

Series series Edge Question Series
Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—scientific concepts to expand every mind.What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics ... Read more

$7.99 USD

Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—scientific concepts to expand every mind.What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics
... Read more
I is for Influence

The new science of persuasion

by Rob Yeung ...

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct• How exactly can we use our body language to win friends and influence people?• When can £1 be more persuasive than £50?• Why does giving customers more choice make them less likely to make a purchase?Some people seem naturally more influential and persuasive. In ... Read more

$10.99 USD

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct• How exactly can we use our body language to win friends and influence people?• When can £1 be more persuasive than £50?• Why does giving customers more choice make them less likely to make a purchase?Some people seem naturally more influential and persuasive. In
... Read more
Everything Is Obvious

*Once You Know the Answer

by Duncan J. Watts ...

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in ... Read more

$9.99 USD

Also available as: Audiobook

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in
... Read more

Also available as: Audiobook
Saving Time

Discovering a Life Beyond Productivity Culture

by Jenny Odell ...

NEW YORK TIMES BESTSELLER • “The visionary author of How to Do Nothing returns to challenge the notion that ‘time is money.’ . . . Expect to feel changed by this radical way of seeing.”—Esquire“One of the most important books I’ve read in my life.”—Ed Yong, author of An Immense WorldA BEST BOOK OF THE YEAR: Harper’s Bazaar, Esquire, Chicago Public Library, Electric Lit</... ... Read more

$9.99 USD

NEW YORK TIMES BESTSELLER • “The visionary author of How to Do Nothing returns to challenge the notion that ‘time is money.’ . . . Expect to feel changed by this radical way of seeing.”—Esquire“One of the most important books I’ve read in my life.”—Ed Yong, author of An Immense WorldA BEST BOOK OF THE YEAR: Harper’s Bazaar, Esquire, Chicago Public Library, Electric Lit</...
... Read more
Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

by Robert Heath ...

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to ... Read more

$32.00 USD

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to
... Read more
The Elephant in the Brain

Hidden Motives in Everyday Life

by Kevin Simler, Robin Hanson ...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about ... Read more

$15.19 USD

Also available as: Audiobook

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about
... Read more

Also available as: Audiobook

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Herd

I'll Have What She's Having

Copy, Copy, Copy

Herd

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Curious

IELTS Writing Task 2. 'What Can I Write About This Question?' Book 2 Education

This Will Make You Smarter

I is for Influence

Everything Is Obvious

Saving Time

Seducing the Subconscious

The Elephant in the Brain

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