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“mark durkin, phd”

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  • The Seven Principles of Digital Business Strategy

    by Niall McKeown, Mark Durkin, PhD ...
    Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered.If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic ... Read more

    $10.79 USD