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“mark c west”

Showing 1 - 12 of 12 results for “mark c west”
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  • Advancing Strategic Sourcing and Healthcare Affordability

    Our Discovery of the Lacuna Triangle

    by Michael Georgulis, Jr., Mark C. West ...
    The United States spends more than 17% of its gross domestic product (GDP) on health care, while other developed countries throughout the world average 8.7% of GDP on healthcare expenditures. By 2028, that percentage in the United States is projected to be 19.7% of GDP.Yet all this spending apparently doesn’t equate to value, quality, or performance. Among 11 high-income countries, the U.S. ... Read more

    $52.99 USD

  • Implantable Medical Devices and Healthcare Affordability

    Exposing the Spiderweb

    by Mark C. West, Michael Georgulis, Jr. ...
    The United States spends more than 17% of its GDP on healthcare, while other developed countries average 8.7% of GDP on healthcare expenditures. All this spending doesn’t equate to value, quality, or performance, however. Among 11 high-income countries, the United States healthcare industry ranked last during the past seven years in four key performance categories: administrative efficiency, ... Read more

    $39.99 USD

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  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz ...
    This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, ... Read more

    $83.99 USD

  • Supply Chain Management in the Drug Industry

    Delivering Patient Value for Pharmaceuticals and Biologics

    by Hedley Rees ...
    This book bridges the gap between practitioners of supply-chain management and pharmaceutical industry experts. It aims to help both these groups understand the different worlds they live in and how to jointly contribute to meaningful improvements in supply-chains within the globally important pharmaceutical sector. Scientific and technical staff must work closely with supply-chain practitioners ... Read more

    $103.00 USD

  • Healthcare Disrupted

    Next Generation Business Models and Strategies

    by Jeff Elton, Anne O'Riordan ...
    “During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O’Riordan lead you to see that ‘no action’ is not an option—and push ... Read more

    $21.00 USD

  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz ...
    A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problemsThere has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, ... Read more

    $86.00 USD

  • Where the Jobs Are Now: The Fastest-Growing Industries and How to Break Into Them

    by Joe Watson ...
    The 7 Best-Kept Secrets of Today’s Job MarketThe current employment outlook might seem grim at first glance, but only if you don’t know where to look. Government and individual investors are pouring billions of dollars into a handful of industries, sparking long-term growth and a wealth of great new career opportunities.Where the Jobs Are Now explains how you can find a long and lucrative career, ... Read more

    $16.99 USD

  • The Handbook of Marketing Strategy for Life Science Companies

    Formulating the Roadmap You Need to Navigate the Market

    by Jean-Francois Denault ...
    The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this ... Read more

    $59.99 USD

  • The Innovator's Prescription: A Disruptive Solution for Health Care

    by Clayton Christensen, Jerome H. Grossman, M.D. Jason Hwang ...
    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The ... Read more

    $20.99 USD

  • The Influential Product Manager

    How to Lead and Launch Successful Technology Products

    by Ken Sandy ...
    This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved ... Read more

    $28.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Redefining Health Care

    Creating Value-based Competition on Results

    by Michael E. Porter, Elizabeth Olmsted Teisberg ...
    The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets.In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the ... Read more

    $32.99 USD or Free with Kobo Plus

  • HBR's 10 Must Reads 2018

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

    by Harvard Business Review, Robert S. Kaplan, Michael E. Porter, Roger L. Martin, Daniel Kahneman ...
    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important ... Read more

    $17.99 USD or Free with Kobo Plus