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Top Series in United States

Showing 1 - 12 of 12 results for “mark aiston”
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  • How To Write A Media Policy.

    Public Relations Help, #3

    by Mark Aiston ...
    Series Book 3 - Public Relations Help
    PR Media Training. How to write a media policy.An invaluable guide for any organization that deals with the media in any way.Written by Mark Aiston.I am currently employed as Network Ten's sports host for the stations 5 PM News service. I'm also co-host on the highly rating radio breakfast show on Mix102.3. I began my media career in Adelaide in 1981 as a race broadcaster I then joined ABC ... Read more

    $9.90 USD or Free with Kobo Plus

  • 100 Media Training Strategies

    Public Relations Help, #1

    by Mark Aiston ...
    Series Book 1 - Public Relations Help
    Do you deal with the media at any level?Then 100 Media Training Strategies should be part of your media education and public relations library.Understanding how the media operates will give you a significant advantage over your competitors.Chapters:The InterviewThe Media ConferenceTelevision InterviewsPrint InterviewsRadio InterviewsGeneralWritten by Australian TV media veteran Mark Aiston.Mark ... Read more

    $9.99 USD or Free with Kobo Plus

  • Public Relations - Beginners Guide

    Public Relations Help, #2

    by Mark Aiston ...
    Series Book 2 - Public Relations Help
    Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media.This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the ... Read more

    $12.99 USD or Free with Kobo Plus

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  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    by Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Read more

    $5.89 USD

  • Your Teacher Said What?!

    Trying to Raise a Fifth Grade Capitalist in Obama's America

    by Joe Kernen, Blake Kernen ...
    Every morning on CNBC’s Squawk Box, Joe Kernen asks challenging questions. And at home he does the same with his young daughter, Blake. What are you learning in school? What TV shows do you like? What message did you get from that movie? Your teacher said what?!When Blake was nine, her answers told Joe that she had already absorbed a distorted view of economics—from her school, pop culture, and ... Read more

    $14.99 USD

  • Why Philanthropy Matters

    How the Wealthy Give, and What It Means for Our Economic Well-Being

    by Zoltan Acs ...
    The hidden role of philanthropy in enriching America's prosperity—and the world'sPhilanthropy has long been a distinctive feature of American culture, but its crucial role in the economic well-being of the nation—and the world—has remained largely unexplored. Why Philanthropy Matters takes an in-depth look at philanthropy as an underappreciated force in capitalism, measures its critical influence ... Read more

    $21.59 USD

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    by Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Read more

    $35.99 USD

  • Schools or Markets?

    Commercialism, Privatization, and School-business Partnerships

    Edited by Deron R. Boyles ...
    This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include:*privatization of school food services;*oil company ads that act as educational policy statements;*a parent's view of his child's experiences in a school that ... Read more

    $66.99 USD

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    by Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Read more

    $12.99 USD

  • Game of Loans

    The Rhetoric and Reality of Student Debt

    by Beth Akers, Matthew M. Chingos ...
    Series series The William G. Bowen Series
    Why fears about a looming student loan crisis are unfounded—and how they obscure what's really wrong with student lendingCollege tuition and student debt levels have been rising at an alarming pace for at least two decades. These trends, coupled with an economy weakened by a major recession, have raised serious questions about whether we are headed for a major crisis, with borrowers defaulting on ... Read more

    $16.59 USD

  • Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns

    by Erica Weintraub Austin, Bruce E. Pinkleton ...
    Series series Routledge Communication Series
    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, ... Read more

    $126.99 USD

  • Trade War With China

    by Prince Ali AlMansour, DR. KHALID ABDULLAH TARIQ AL-MANSOUR ...
    The trade war with China is strategic in the United States foreign policy. The social/economic impact will be felt all across the world. ... Read more

    $9.99 USD or Free with Kobo Plus