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Personalized

Customer Strategy in the Age of AI

by Mark Abraham, David C. Edelman ...

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they
... Read more

Also available as: Audiobook
Team Leadership

How to Define, Apply, and Measure It

by Geoff Ribbens, Mark Abraham, Alistair Cumming ...

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development ... Read more

$45.99 USD

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development
... Read more
Meet Your Political Mind

The Interactions Between Instincts and Intellect and Its Impact on Human Behavior

by Mark Abraham ...

The Interactions Between Instinct and Intellect and its Impact on Human Behavior Length: 208 pages Mark Abraham was displeased by the phenomenon of politicking, although he studied it for a deeper and more accurate understanding of this fatigued term, "politics," as a major aspect of human affair. For reasons he could not identify as a student, he was never satisfied with the prevailing ... Read more

$3.99 USD

The Interactions Between Instinct and Intellect and its Impact on Human Behavior Length: 208 pages Mark Abraham was displeased by the phenomenon of politicking, although he studied it for a deeper and more accurate understanding of this fatigued term, "politics," as a major aspect of human affair. For reasons he could not identify as a student, he was never satisfied with the prevailing
... Read more
Meet Your Mind Volume 1

The Interactions Between Instincts and Intellect and Its Impact on Human Behavior

by Mark Abraham ...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 420 PagesMark Abraham came to America as a student in 1973 bent on finding the hidden causes of perpetual human conflicts. He devoted 25 years of his postgraduate studies to understand the mind and has discovered that a growing imbalance in every human mind dominates all aspects of human conduct that also ... Read more

$3.99 USD

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 420 PagesMark Abraham came to America as a student in 1973 bent on finding the hidden causes of perpetual human conflicts. He devoted 25 years of his postgraduate studies to understand the mind and has discovered that a growing imbalance in every human mind dominates all aspects of human conduct that also
... Read more
Meet Your Sexual Mind

The Interaction Betwen Instinct and Intellect and Its Impact on Human Behavior

by Mark Abraham ...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 200 PagesThe paradoxes of human sexuality although self-evident, have been difficult to explain through the conventional understanding of the human mind. A legitimate question to ask would be, if polygamy is natural for humans, then why are there so many rules against it worldwide? And if humans by nature are ... Read more

$8.99 USD

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 200 PagesThe paradoxes of human sexuality although self-evident, have been difficult to explain through the conventional understanding of the human mind. A legitimate question to ask would be, if polygamy is natural for humans, then why are there so many rules against it worldwide? And if humans by nature are
... Read more
Audiobook

Personalized

Customer Strategy in the Age of AI

by Mark Abraham, David C. Edelman ...

Narrated by Christopher Douyard ...

Unabridged

8 hours 12 min

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: ... Read more

$19.99 USD

Also available as: eBook

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:
... Read more

Also available as: eBook

Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

by Finith Jernigan ...

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

$9.99 USD or Free with Kobo Plus

The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling.
... Read more
Emotionomics: Leveraging Emotions for Business Success

by Dan Hill ...

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

$25.99 USD

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the
... Read more
Scaling Innovation

How Smart Companies Architect Profitable Growth

by Madhavan Ramanujam, Eddie Hartman ...

You've built a great product—now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others ... Read more

$20.00 USD

Also available as: Audiobook

You've built a great product—now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others
... Read more

Also available as: Audiobook
Project Psychology

Using Psychological Models and Techniques to Create a Successful Project

by Sharon De Mascia ...

Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of ... Read more

$55.99 USD

Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of
... Read more
Purity of Heart Is to Will One Thing

by Søren Kierkegaard ...

In Kierkegaard's view, faith is the most essential task of life. Faith is not a matter of dogmatic adherence, but rather of subjective passion. In Purity of Heart, Kierkegaard discusses multiple facets of human existence, particularly the responsibility of each person to single-mindedly seek out spiritual understanding and ethical integrity. While insisting that each reader must find their own ... Read more

$12.99 USD or Free with Kobo Plus

In Kierkegaard's view, faith is the most essential task of life. Faith is not a matter of dogmatic adherence, but rather of subjective passion. In Purity of Heart, Kierkegaard discusses multiple facets of human existence, particularly the responsibility of each person to single-mindedly seek out spiritual understanding and ethical integrity. While insisting that each reader must find their own
... Read more
The Sales Innovation Paradox

Harnessing Modern Methods for Optimal Sales Performance

by Howard Dover ...

Why can’t sales seem to catch up with innovation?In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?In addressing this paradox ... Read more

$8.09 USD or Free with Kobo Plus

Why can’t sales seem to catch up with innovation?In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?In addressing this paradox
... Read more

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Personalized

Team Leadership

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Personalized

People who read these also enjoyed

Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

Emotionomics: Leveraging Emotions for Business Success

Scaling Innovation

Project Psychology

Purity of Heart Is to Will One Thing

The Sales Innovation Paradox

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