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“mark a dodds”

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  • Encyclopedia of Sports Management and Marketing

    Edited by Linda E. Swayne, Mark A. Dodds ...
    This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or ... Read more

    $637.19 USD