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The Power of Consumer Creativity

Transforming Consumption and Markets

Edited by Marie Taillard, Chloe Preece ...

Series series Social Sciences (R0)
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting ... Read more

$143.09 USD

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting
... Read more
Digital Makeover

How L'Oreal Put People First to Build a Beauty Tech Powerhouse

by Béatrice Collin, Marie Taillard ...

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned ... Read more

$15.00 USD

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned
... Read more
Audiobook

Digital Makeover

How L'Oréal Put People First to Build a Beauty Tech Powerhouse

by Béatrice Collin, Marie Taillard ...

Narrated by Janet Metzger ...

Unabridged

7 hours 26 min

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.Digital ... Read more

$25.99 USD

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.Digital
... Read more

Marketing 4.0

Moving from Traditional to Digital

by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

$16.00 USD

Also available as: Audiobook

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention
... Read more

Also available as: Audiobook
Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

by Thomas Lockwood ...

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Read more

$17.99 USD

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to
... Read more
The Business Model Canvas

Let your business thrive with this simple model

by 50minutes ...

Series series Management & Marketing
Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach
... Read more

Also available as: Audiobook
11 Rules for Creating Value in the Social Era

by Nilofer Merchant ...

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social ... Read more

$10.69 USD or Free with Kobo Plus

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social
... Read more
Perfect Phrases for Conflict Resolution: Hundreds of Ready-to-Use Phrases for Encouraging a More Productive and Efficient Work Environment (EBOOK)

by Lawrence Polsky,Antoine Gerschel ...

Series series Perfect Phrases Series
$12.99 USD
DK Essential Managers: Managing Teams

by Robert Heller ...

Series series DK Essential Managers
Learn all you need to know about successful team management, from building up a team that functions effectively, to achieving the desired results. This efficient guidebook shows you how to establish a productive environment and exploit group dynamics, and it also provides practical techniques to try in different settings. Power tips help you handle real-life situations and develop the first-class ... Read more

$4.99 USD

Learn all you need to know about successful team management, from building up a team that functions effectively, to achieving the desired results. This efficient guidebook shows you how to establish a productive environment and exploit group dynamics, and it also provides practical techniques to try in different settings. Power tips help you handle real-life situations and develop the first-class
... Read more
Extreme Teams

Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail

by Robert Bruce Shaw ...

This book takes a revitalized look at how teams should work in today’s business is driving real growth in some of the world’s most innovative firms.Every manager desires to have great teams around them collaborating together and running with the mission. Unfortunately, most of these teams have been built around outdated practices made popular by companies that either no longer exist or haven’t ... Read more

$9.49 USD

This book takes a revitalized look at how teams should work in today’s business is driving real growth in some of the world’s most innovative firms.Every manager desires to have great teams around them collaborating together and running with the mission. Unfortunately, most of these teams have been built around outdated practices made popular by companies that either no longer exist or haven’t
... Read more
The Ways to New

15 Paths to Disruptive Innovation

by Jean-Marie Dru ...

Break free and lead the market with the roadmap to DisruptionThe Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his ... Read more

$18.00 USD

Also available as: Audiobook

Break free and lead the market with the roadmap to DisruptionThe Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his
... Read more

Also available as: Audiobook
The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth

by Michael Balle, Daniel Jones, Jacques Chaize, Orest Fiume ...

A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizationsA lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working ... Read more

$24.49 USD

A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizationsA lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working
... Read more

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Top Series in United States

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The Power of Consumer Creativity

Digital Makeover

Digital Makeover

People who read these also enjoyed

Marketing 4.0

Design Thinking

The Business Model Canvas

11 Rules for Creating Value in the Social Era

Perfect Phrases for Conflict Resolution: Hundreds of Ready-to-Use Phrases for Encouraging a More Productive and Efficient Work Environment (EBOOK)

DK Essential Managers: Managing Teams

Extreme Teams

The Ways to New

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth

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Available:

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Top Series in United States

Social Sciences (R0)

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