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“margot wallace”

Showing 1 - 12 of 12 results for “margot wallace”
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  • Museum Branding

    Reimagining the Museum

    by Margot Wallace ...
    Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. ... Read more

    $38.09 USD

  • Writing for Museums

    Communicating and Connecting with All Your Audiences

    by Margot Wallace ...
    Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth ... Read more

    $33.19 USD

  • Museum Branding

    How to Create and Maintain Image, Loyalty, and Support

    by Margot Wallace ...
    In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to ... Read more

    $42.09 USD

  • Consumer Research for Museum Marketers

    Audience Insights Money Can't Buy

    by Margot A. Wallace ...
    What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more ... Read more

    $33.19 USD

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  • Conservation Concerns

    A Guide for Collectors and Curators

    by Konstanze Bachmann ...
    Written in accessible, nontechnical language, this book's twenty-three essays provide invaluable conservation guidelines for a variety of materials and media. Focusing also on proper storage techniques and environmental control, contributors offer information on emergency planning, disaster management, and identifying damages that may require professional treatment. ... Read more

    $13.99 USD

  • The Curator's Handbook

    Museums, Commercial Galleries, Independent Spaces

    by Adrian George ...
    A step-by-step guide to every aspect of putting on an art exhibition, with tips from a range of influential curators.The Curator’s Handbook is the essential handbook for curators and curatorial students, mapping every stage of the process of putting on an exhibition, no matter how traditional the venue, from initial idea to final installation.An introduction explores curatorial work from its ... Read more

    $18.89 USD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Future Smart

    Managing the Game-Changing Trends that Will Transform Your World

    by James Canton ...
    Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Museums and Education

    Purpose, Pedagogy, Performance

    by Eilean Hooper-Greenhill ...
    Series series Museum Meanings
    At the beginning of the 21st century museums are challenged on a number of fronts. The prioritisation of learning in museums in the context of demands for social justice and cultural democracy combined with cultural policy based on economic rationalism forces museums to review their educational purposes, redesign their pedagogies and account for their performance.The need to theorise learning and ... Read more

    Was $60.99 USD Now $53.99 USD

  • Just a thought --- Taking English to a next level – MTD Format™

    by Gary Howlett, CDP,CSP,CCP ...
    Do you do a lot of reading? Are you a writer that publishes in e-pub format? Are you overwhelmed by volumes of reading? This book is for you! Because of such high volume of text being generated and being read it's time to put a supercharger into the English language. The MTD-format (Multi Threaded Document) type of formatting addresses this issue. Here you learn what it is and how to create it. ... Read more

    $2.99 USD

  • Global and Regional Leadership of BRICS Countries

    Edited by Stephen Kingah, Cintia Quiliconi ...
    Series series Political Science and International Studies (R0)
    This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... Read more

    $49.49 USD

  • Best of Both Worlds

    Museums, Libraries, and Archives in the Digital Age

    by G. Wayne Clough ...
    Wayne Clough, Secretary of the Smithsonian Institution, asks “How can we prepare ourselves to reach the generation of digital natives who bring a huge appetite—and aptitude—for the digital world?” He explains how the Smithsonian is tackling this issue in Best of Both Worlds: Museums, Libraries, and Archives in a Digital Age.Libraries and archives have already made many documents available through ... Read more

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