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Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

by Margot Bloomstein ...

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those ... Read more

$9.95 USD or Free with Kobo Plus

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those
... Read more
Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project

by Margot Bloomstein ...

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your ... Read more

$28.49 USD

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your
... Read more

The End Of Jobs: Money, Meaning and Freedom without the 9-to-5

by Taylor Pearson ...

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom. Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love. ... Read more

$3.99 USD

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom. Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love.
... Read more
Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

by Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Read more

$4.99 USD

Also available as: Audiobook

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
... Read more

Also available as: Audiobook
Fundamentals of Writing:

How to write articles, media releases, case studies, blog posts and social media content

by Paul Lima ...

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Read more

Was $9.53 USD Now $4.00 USD or Free with Kobo Plus

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for
... Read more
Illuminate

Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

by Nancy Duarte, Patti Sanchez ...

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and ... Read more

$5.99 USD

Also available as: Audiobook

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and
... Read more

Also available as: Audiobook
Get to YES! The subtle art of persuasion in the sales and negotiation process

by Bob Hooey ...

If you want to be consistently successful and persuasive in the sales or negotiation process you need only understand and apply some simple ideas. Make it simple, keep your focus, and work through to a positive result that works for all parties.As a sales professional or negotiator:You will be more effective, when you are sensitive and aware of the real needs, motivation and position of your ... Read more

$3.99 USD or Free with Kobo Plus

If you want to be consistently successful and persuasive in the sales or negotiation process you need only understand and apply some simple ideas. Make it simple, keep your focus, and work through to a positive result that works for all parties.As a sales professional or negotiator:You will be more effective, when you are sensitive and aware of the real needs, motivation and position of your
... Read more
The Career Manifesto

Discover Your Calling and Create an Extraordinary Life

by Mike Steib ...

*An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same titleThe Career Manifesto* presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions:- What do you want your impact to be?- What are ... Read more

$4.99 USD

Also available as: Audiobook

*An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same titleThe Career Manifesto* presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions:- What do you want your impact to be?- What are
... Read more

Also available as: Audiobook
Transform: A Rebel’s Guide for Digital Transformation

by Gerry McGovern ...

Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like ... Read more

$5.39 USD

Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like
... Read more
Simple

Conquering the Crisis of Complexity

by Alan Siegel, Irene Etzkorn ...

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, ... Read more

$13.99 USD

Also available as: Audiobook

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity,
... Read more

Also available as: Audiobook
High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon ...

Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they’re a requirement. With entertaining humor and inarguable logic, author Micah Solomon offers surefire strategies for success by exploring the timelessness of customer service (i.e., what hasn’t changed), the high-tech tools that could give you a customer service advantage ... Read more

$7.99 USD

Also available as: Audiobook

Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they’re a requirement. With entertaining humor and inarguable logic, author Micah Solomon offers surefire strategies for success by exploring the timelessness of customer service (i.e., what hasn’t changed), the high-tech tools that could give you a customer service advantage
... Read more

Also available as: Audiobook
A Joosr Guide to... Zero to One by Peter Thiel with Blake Masters: Notes on Start Ups, or How to Build the Future

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes one startup a billion-dollar company while ... Read more

$2.99 USD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes one startup a billion-dollar company while
... Read more

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“margot bloomstein”

Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Content Strategy at Work

People who read these also enjoyed

The End Of Jobs: Money, Meaning and Freedom without the 9-to-5

Seeing Around Corners

Fundamentals of Writing:

Illuminate

Get to YES! The subtle art of persuasion in the sales and negotiation process

The Career Manifesto

Transform: A Rebel’s Guide for Digital Transformation

Simple

High-Tech, High-Touch Customer Service

A Joosr Guide to... Zero to One by Peter Thiel with Blake Masters: Notes on Start Ups, or How to Build the Future

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