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Top Series in United States

Showing 1 - 12 of 12 results for “margit enke”
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  • Commodity Marketing

    Strategies, Concepts, and Cases

    Edited by Margit Enke, Anja Geigenmüller, Alexander Leischnig ...
    Series series Business and Management (R0)
    Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also ... Read more

    $62.99 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $70.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.99 USD

  • MBA

    Theory and Application of Business and Management Principles

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Read more

    $143.99 USD

  • Handbook of Strategic Account Management

    A Comprehensive Resource

    by Diana Woodburn, Kevin Wilson ...
    A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic ... Read more

    $55.00 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.99 USD

  • Performance Improvement in Construction Management

    Edited by Brian Atkin, Jan Borgbrant ...
    Series series Spon Research
    Novel research in construction management is often distant from existing practice. This collection of reviews serves to bridge this gap under three major themes: innovation, organisation and human behaviour, and methods and tools.It outlines a series of successful collaborative projects between industry and the academic and research communities. Many of the authors have worked in technology ... Read more

    $68.99 USD

  • Enterprise Risk Management

    Modern Approaches to Balancing Risk and Reward

    by Stefan Hunziker ...
    Series series Business and Economics (German Language)
    This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making ... Read more

    $58.49 USD

  • Foresight in Organizations

    Methods and Tools

    by Patrick van der Duin ...
    Series series Routledge Advances in Management and Business Studies
    Foresight for Organizations will acquaint the reader with various foresight methods and tools, to show the reader how these methods are used, what the pitfalls are and how the methods relate to each other. This innovative volume offers the reader the ability to carry out a study of the future by him- or herself and apply the results in a decision-making strategy process.The author addresses the ... Read more

    $82.99 USD

  • Servitization Strategy and Managerial Control

    by Anna Pistoni, Lucrezia Songini ...
    Series Book 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Read more

    $126.99 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $41.99 USD

  • A Career in Statistics

    Beyond the Numbers

    by Gerald J. Hahn, Necip Doganaksoy ...
    A valuable guide to a successful career as a statisticianA Career in Statistics: Beyond the Numbers prepares readers for careers in statistics by emphasizing essential concepts and practices beyond the technical tools provided in standard courses and texts. This insider's guide from internationally recognized applied statisticians helps readers decide whether a career in statistics is right for ... Read more

    $70.00 USD