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The Golden Crossroads

Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

by Marco Bevolo ...

Series series Business and Management (R0)
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. ... Read more

$49.49 USD

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
... Read more
Premium by Design

How to Understand, Design and Market High End Products

by Marco Bevolo, Alex Gofman ...

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in ... Read more

$49.99 USD

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in
... Read more

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

by Cameron S. Foote ...

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in ... Read more

$23.99 USD

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in
... Read more
Design Thinking

Understanding How Designers Think and Work

by Prof. Nigel Cross ...

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability".Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from ... Read more

$26.49 USD

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability".Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from
... Read more
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post ...

Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

$21.39 USD

Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can
... Read more
Data Visualization for Design Thinking

Applied Mapping

by Winifred E. Newman ...

Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Read more

$84.99 USD

Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images
... Read more
Future Smart

Managing the Game-Changing Trends that Will Transform Your World

by James Canton ...

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Read more

$11.99 USD

Also available as: Audiobook

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,
... Read more

Also available as: Audiobook
Seismic Design, Assessment and Retrofitting of Concrete Buildings

based on EN-Eurocode 8

by Michael N. Fardis ...

Series series Engineering (R0)
Reflecting the historic first European seismic code, this professional book focuses on seismic design, assessment and retrofitting of concrete buildings, with thorough reference to, and application of, EN-Eurocode 8. Following the publication of EN-Eurocode 8 in 2004-05, 30 countries are now introducing this European standard for seismic design, for application in parallel with existing national ... Read more

$98.09 USD

Reflecting the historic first European seismic code, this professional book focuses on seismic design, assessment and retrofitting of concrete buildings, with thorough reference to, and application of, EN-Eurocode 8. Following the publication of EN-Eurocode 8 in 2004-05, 30 countries are now introducing this European standard for seismic design, for application in parallel with existing national
... Read more
Pragmalytics

Practical Approaches to Marketing Analytics in the Digital Age

by Cesar A. Brea ...

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

$2.99 USD

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern
... Read more
Innovation By Design

Lessons from Post Box Design & Development

by Janaki Krishnamoorthi, B. K. Chakravarthy ...

Series series Engineering (R0)
The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the ... Read more

$80.09 USD

The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the
... Read more
Me and the Biospheres

A Memoir by the Inventor of Biosphere 2

by John Allen ...

An uplifting account of the ambitious environmental experiment, Biosphere 2, and the extraordinary life of its creator, John Allen.The 2009 Winner of the Benjamin Franklin Award for Best Biography/Memoir, Me and the Biospheres is the definitive autobiography of John P. Allen, inventor of the largest laboratory for global ecology ever built and one of the most luminous minds of our time.Contained ... Read more

$13.09 USD

An uplifting account of the ambitious environmental experiment, Biosphere 2, and the extraordinary life of its creator, John Allen.The 2009 Winner of the Benjamin Franklin Award for Best Biography/Memoir, Me and the Biospheres is the definitive autobiography of John P. Allen, inventor of the largest laboratory for global ecology ever built and one of the most luminous minds of our time.Contained
... Read more
Advanced Design Cultures

Long-Term Perspective and Continuous Innovation

Edited by Manuela Celi ...

Series series Engineering (R0)
This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the ... Read more

$49.49 USD

This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the
... Read more

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The Golden Crossroads

Premium by Design

People who read these also enjoyed

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

Design Thinking

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Data Visualization for Design Thinking

Future Smart

Seismic Design, Assessment and Retrofitting of Concrete Buildings

Pragmalytics

Innovation By Design

Me and the Biospheres

Advanced Design Cultures

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