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Showing 1 - 12 of 12 results for “marcel bogers”
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  • Social Media for Research Impact

    How Scholars Can Share Ideas, Build Networks, and Make a Difference

    by Marcel Bogers, Mike Young ...
    This book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media for academics.Through concise case studies from researchers worldwide, it illustrates the diverse and often unexpected ways social media enhances academic work, from building collaborative networks ... Read more

    $57.99 USD

  • Business Models and Cognition

    Edited by Kristian J. Sund, Robert J. Galavan, Marcel Bogers ...
    Series series New Horizons in Managerial and Organizational Cognition
    The concept of the business model has become very popular in the strategy and innovation literature's. Recent research has acknowledged its cognitive underpinnings, its status as a mental construct, and has highlighted how managers’ cognitive and social sense-making patterns influence business model design and how shared logics enable innovation. Yet, the specific cognitive underpinnings of ... Read more

    $95.99 USD

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  • The Talent Delusion

    Why Data, Not Intuition, Is the Key to Unlocking Human Potential

    by Tomas Chamorro-Premuzic ...
    'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on ... Read more

    $4.99 USD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    by Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

    $37.79 USD

  • An Introduction to Contemporary Work Psychology

    Edited by Maria C.W. Peeters, Jan de Jonge, Toon Taris ...
    AN INTRODUCTION TO CONTEMPORARY WORK PSYCHOLOGY"[This book] provides a comprehensive introduction to the field, featuring contributions from around the world. Not only is the book well-written, it is also very readable and entertaining and provides a thorough and scholarly introduction to all aspects of the field. I strongly and unreservedly endorse and recommend it."—Anthony Harold Winefield, PhD ... Read more

    $93.00 USD

  • School Leadership That Works

    From Research to Results

    by Robert J. Marzano, Timothy Waters, Brian A. McNulty ...
    What does research tell us about the effects of school leadership on student achievement? What specific leadership practices make a real difference in school effectiveness? How should school leaders use these practices in their day-to-day management of schools and during the stressful times that accompany major change initiatives? Robert J. Marzano, Timothy Waters, and Brian A. McNulty provide ... Read more

    $27.89 USD

  • Creative Conspiracy

    The New Rules of Breakthrough Collaboration

    by Leigh Thompson ...
    Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with others-and the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Strength-Based Leadership Coaching in Organizations

    An Evidence-Based Guide to Positive Leadership Development

    by Doug MacKie ...
    Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only just beginning to come to the attention of organizations and consequently, the research base for strength-based coaching is in its early stages of development. Strength-based Leadership Coaching in ... Read more

    $46.79 USD

  • How to Implement Evidence-Based Healthcare

    by Trisha Greenhalgh ...
    Series series How To
    British Medical Association Book Award Winner - President's Award of the Year 2018From the author of the bestselling introduction to evidence-based medicine, this brand new title makes sense of the complex and confusing landscape of implementation science, the role of research impact, and how to avoid research waste.How to Implement Evidence-Based Healthcare clearly and succinctly demystifies the ... Read more

    $46.00 USD

  • Writing For Academic Journals

    by Rowena Murray ...
    This book unravels the process of writing academic papers. It tells readers what good papers look like and how they can be written. ... Read more

    $39.59 USD

  • Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin ...
    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.While marketing research has a long tradition in the study of business ... Read more

    $77.99 USD

  • Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells ...
    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis ... Read more

    $57.99 USD