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  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    by Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Series series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... Read more

    $44.99 USD