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“marc j ventresca”

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  • Frugal Innovation

    Models, Means, Methods

    by Yasser Bhatti, Radha Ramaswami Basu, David Barron, Marc J. Ventresca ...
    In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based approach to innovation in resource-scarce and complex institutional contexts. The findings suggest that concepts such as frugal, reverse, jugaad, social, ... Read more

    $38.59 USD