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Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

by Marc Gobe ...

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows ... Read more

$6.99 USD

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows
... Read more
Brandjam

Humanizing Brands Through Emotional Design

by Marc Gobe ...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects ... Read more

$15.99 USD

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects
... Read more

Body Language

How to Read Others, Detect Deceit, and Convey the Right Message

by James Borg ...

Body language is a vital part of everyday communication, but more often than not, we are unaware of the messages our bodies are sending to others. Body Language will teach you to become more aware of these issues. In seven lessons, you will not only learn to read others, but also learn to control your own posture to send the correct message to those around you. This guide will help you: Make a ... Read more

$10.99 USD

Body language is a vital part of everyday communication, but more often than not, we are unaware of the messages our bodies are sending to others. Body Language will teach you to become more aware of these issues. In seven lessons, you will not only learn to read others, but also learn to control your own posture to send the correct message to those around you. This guide will help you: Make a
... Read more
Performing Under Pressure

The Science of Doing Your Best When It Matters Most

by Hendrie Weisinger, J. P. Pawliw-Fry ...

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help ... Read more

$14.99 USD

Also available as: Audiobook

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help
... Read more

Also available as: Audiobook
The Pocket Small Business Owner's Guide to Building Your Business

by Kevin Devine ...

Series series Pocket Small Business Owner's Guides
This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and ... Read more

$10.99 USD

This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and
... Read more
The Art of Living According to Joe Beef

A Cookbook of Sorts

by David McMillan, Frederic Morin, Meredith Erickson ...

The debut cookbook from one of the most celebrated restaurants in Canada, featuring inventive twists on French market cuisine, plus spirited anecdotes and lush photography.Earning rave reviews for their unforgettable approach, Joe Beef co-owners/chefs David McMillan and Frédéric Morin push the limits of traditional French cuisine with over 125 recipes (nearly all of them photographed) for hearty ... Read more

$9.99 USD

The debut cookbook from one of the most celebrated restaurants in Canada, featuring inventive twists on French market cuisine, plus spirited anecdotes and lush photography.Earning rave reviews for their unforgettable approach, Joe Beef co-owners/chefs David McMillan and Frédéric Morin push the limits of traditional French cuisine with over 125 recipes (nearly all of them photographed) for hearty
... Read more
301 Smart Answers to Tough Business Etiquette Questions

by Vicky Oliver ...

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her bestselling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the ... Read more

$8.99 USD

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her bestselling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the
... Read more
Three Steps to Yes

The Gentle Art of Getting Your Way

by Gene Bedell ...

“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPageEverybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how ... Read more

$5.99 USD

“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPageEverybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how
... Read more
How to Wow

Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

by Frances Cole Jones ...

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat AloneEvery encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive ... Read more

$13.99 USD

Also available as: Audiobook

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat AloneEvery encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive
... Read more

Also available as: Audiobook
The 7 Principles of Public Speaking

Proven Methods from a PR Professional

by Richard Zeoli ...

Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching experience to be struggled through. It can be an opportunity to relish and a chance to ... Read more

$10.99 USD

Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching experience to be struggled through. It can be an opportunity to relish and a chance to
... Read more
Speak Like Churchill, Stand Like Lincoln

21 Powerful Secrets of History's Greatest Speakers

by James C. Humes ...

Turn any presentation into a landmark occasion“I love this book. I’ve followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now.”—Chris Matthews, HardballEver wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command ... Read more

Was $10.99 USD Now $5.99 USD

Also available as: Audiobook

Turn any presentation into a landmark occasion“I love this book. I’ve followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now.”—Chris Matthews, HardballEver wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command
... Read more

Also available as: Audiobook

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Emotional Branding

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Brandjam

People who read these also enjoyed

Body Language

Performing Under Pressure

The Pocket Small Business Owner's Guide to Building Your Business

The Art of Living According to Joe Beef

301 Smart Answers to Tough Business Etiquette Questions

Three Steps to Yes

How to Wow

The 7 Principles of Public Speaking

Speak Like Churchill, Stand Like Lincoln

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