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“marc alochet”

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  • The Innovation Odyssey

    Lessons from an Impossible Project

    by Christophe Midler, Marc Alochet, Christophe De Charentenay ...
    Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.The book features in lessons in ... Read more

    Was $59.99 USD Now $51.99 USD