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manuela xavier

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  • Online Brand Communities

    Using the Social Web for Branding and Marketing

    Series series Business and Management (R0)
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of ... Read more

    $58.49 USD

  • Education Tools for Entrepreneurship

    Creating an Action-Learning Environment through Educational Learning Tools

    Series series Business and Management (R0)
    This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world.Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are ... Read more

    $89.09 USD

  • Knowledge Governance And Learning For Organizational Creativity And Transformation

    Series Book 15 - Series On Innovation And Knowledge Management
    Today Learning Organizations are shaped by collective knowledge and the existence of teams and groups of people that are continuously developing their capacity and ability to create results. Knowledge-based organizations understand the importance of continually learning at all levels and facilitate learning for their members through empowering people, encouraging collaboration, and promoting open ... Read more

    $98.99 USD

  • Handbook of Research on Information Architecture and Management in Modern Organizations

    Information is considered both an essential element of organizational design and an asset to be processed and managed. Further research on and application of topics relating to the architecture, management, and use of information is imperative to organizational success. The Handbook of Research on Information Architecture and Management in Modern Organizations focuses on information as an ... Read more

    $278.99 USD

    PRE-ORDER

  • Product Innovation through Knowledge Management and Social Media Strategies

    Edited by Alok Kumar Goel, Puja Singhal ...
    Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is ... Read more

    $175.49 USD

    PRE-ORDER

  • The Emerald Handbook of Challenge Based Learning

    Challenge-Based Learning (CBL) is a cutting-edge educational approach that integrates traditional learning modules (theory and practice) with real-life challenges that require innovative solutions and that can be applied to a variety of subjects. As the first landmark work on this innovative methodology, The Emerald Handbook of Challenge Based Learning offers an in-depth exploration on how to ... Read more

    $154.99 USD

  • Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

    Edited by Alicia Guerra Guerra ...
    With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial ... Read more

    $184.49 USD

  • Competitive Drivers for Improving Future Business Performance

    The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business ... Read more

    $215.99 USD

  • Reviving Businesses With New Organizational Change Management Strategies

    With the gradual resumption of economic activity, most businesses are facing a range of challenges associated with implementing measures to protect the health and safety of their employees. Some employers had to put certain business activities on hold and even start new ones in order to keep their organizations operating efficiently. The global COVID-19 pandemic plus digital transformation and the ... Read more

    $215.99 USD

  • Revolution of Innovation Management

    Volume 1 The Digital Breakthrough

    Edited by Alexander Brem, Eric Viardot ...
    Series series Business and Management (R0)
    This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In ... Read more

    $80.99 USD