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Showing 1 - 12 of 12 results for “manpreet arora”
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  • Sustainable Tourism Volume 1

    Entrepreneurship Innovations and Strategies

    Edited by Dr Manpreet Arora, Anukrati Sharma, Dr Che-Jen Su ...
    Series series Entrepreneurship and Technology in Tourism and Hospitality
    Sustainable Tourism: Entrepreneurship Innovations and Strategies exploresthe evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.Emerging entrepreneurial trends are unpacked along with the strategic ... Read more

    $90.19 USD

  • Sustainable Tourism Volume 3

    Entrepreneurial Cases and Narratives

    Edited by Dr Manpreet Arora, Anukrati Sharma, Dr Che-Jen Su ...
    Series series Entrepreneurship and Technology in Tourism and Hospitality
    Sustainable Tourism: Entrepreneurial Cases and Narratives offers a powerful look into the experiences of entrepreneurs at the forefront of sustainable tourism. Through an engaging collection of case studies, the book highlights innovative business models that are transforming tourism in rural and urban settings alike. Readers will explore how tourism entrepreneurs are addressing environmental ... Read more

    $90.99 USD

  • Technological Innovation and AI for Sustainable Development in Events and Festivals

    by Janitha Kularajasingam, Jugindar Singh Kartar Singh, Anila Thomas, Ruchi Garg, Ravi Kant Modi, Mohammad Badruddoza, Fahmida Kaiser, Sanjeev Kumar, Thanam Subramaniam, Kritika Pancholi, Dr. Parag Shukla, Farhad Nazir, Maros Finka, Tiurida Lily Anita, Ali Faik, John Ericson A. Policarpio, Maria Arlene T. Disimulacion, Shreeansh Mishra, Vaibhav Bhatt, Dr Pramendra Singh, Nazirullah, Irfan Nawaz, Muhammad Imran Ahsan, Sabeeha Rehman, Rahat Ullah, Asif Mahmood, Fizza Asif, Kamran Jamshed, Syed Haider Ali Shah, Manpreet Arora, Monika Chandel, Dendy Rosman, Nurul Sukma Lestari, Farah Levyta, Suryanarayana Alamuri, Praveena Nair Sivasankaran, Rupam Konar, Md. Tariqul Islam, Lazey Doma Bhutia, Partho Pratim Seal, Supina Supina, Eman Zameer Rahman, Ch’ng Chor Ban, Wendell L. Galapate, Vandana Lakhotia Ladha, Arya Ladha, Evrim Çeltek, Divya Jyoti Thakur, Gopali Dayal, Pooja Verma, Shallu Sehgal, Prathibhani Bandusena, Prageeth Hewage, D.A.C Silva, Aluvala Ravi, Ramesh Kumar Miryala, Shilpa Sharma ...
    Series series Festival and Event Tourism and Hospitality Series
    From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations ... Read more

    $93.99 USD

  • Sustainable Tourism Volume 2

    Entrepreneurial Trends, Opportunities, and Strategic Insights

    Edited by Dr Manpreet Arora, Anukrati Sharma, Dr Che-Jen Su ...
    Series series Entrepreneurship and Technology in Tourism and Hospitality
    Sustainable Tourism: Entrepreneurial Trends, Opportunities, and Strategic Insights offers a powerful look into the experiences of entrepreneurs at the forefront of sustainable tourism. Through an engaging collection of case studies, the book highlights innovative business models that are transforming tourism in rural and urban settings alike. Readers will explore how tourism entrepreneurs are ... Read more

    $94.99 USD

  • The AI Metaverse Revolution

    Transforming Multi-Business Scenarios (Volume 1)

    Edited by Jeetesh Kumar, Dr Manpreet Arora ...
    The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to ... Read more

    $90.99 USD

  • The AI Metaverse Revolution

    Transforming Multi-Business Scenarios (Volume 2)

    Edited by Jeetesh Kumar, Dr Manpreet Arora ...
    The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to ... Read more

    $90.99 USD

  • Neurosensory and Neuromarketing Impacts on Consumer Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to ... Read more

    $404.99 USD

  • Impact of Sensory Marketing on Buying Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is ... Read more

    $310.49 USD

  • Sensible Selling Through Sensory Neuromarketing

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced ... Read more

    $328.49 USD

  • Research, Innovation, and Industry Impacts of the Metaverse

    Edited by Jeetesh Kumar, Manpreet Arora, Gul Erkol Bayram ...
    Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into ... Read more

    $278.99 USD

  • Exploring the Use of Metaverse in Business and Education

    Edited by Jeetesh Kumar, Manpreet Arora, Gül Erkol Bayram ...
    Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more ... Read more

    $233.99 USD

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  • Business Transformation and Digital Innovation in the Service Sector

    Edited by Pankaj Kumar Tyagi, Ajit Kumar Singh, Keshav Kaushik, Vipin Nadda ...
    Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations ... Read more

    $233.99 USD