Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “manish goyal”
Skip side bar filters

  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

    by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Series series HBR's 10 Must Reads
    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... Read more

    $17.29 USD or Free with Kobo Plus

  • Audiobook

    HBR's 10 Must Reads on Sales

    by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Narrated by Tom Parks ...
    Series series HBR's 10 Must Reads

    Unabridged

    5 hours 48 min

    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to: understand your customer's buying center, integrate your sales ... Read more

    $19.99 USD

People who read these also enjoyed

  • Public Opinion

    by Walter Lippmann ...
    First published in 1922, “Public Opinion” is the fascinating study of the role of citizens in a democracy by Walter Lippmann, an American writer, reporter and political commentator. Lippmann’s notable career spanned decades and produced some of the most important journalism in American history. He was the first to introduce the concept of the Cold War, received many awards, including two Pulitzer ... Read more

    $8.99 USD

    Also available as: Audiobooks

    Also available as: Audiobooks

  • Marketing

    by Peter Spalton ...
    Series series Collins Business Secrets
    The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Read more

    $0.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Changeology

    How to enable groups, communities and societies to do things they’ve never done before

    by Les Robinson ...
    A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... Read more

    $19.99 USD

  • The Sales Manager's Guide to Greatness

    Ten Essential Strategies for Leading Your Team to the Top

    by Kevin F. Davis ...
    **2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales ... Read more

    $8.69 USD or Free with Kobo Plus

  • Kapferer on Luxury

    How Luxury Brands Can Grow Yet Remain Rare

    by Jean-Noël Kapferer ...
    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Read more

    $41.39 USD

  • Fashion Marketing

    by Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $265.00 USD

  • Strategic Marketing Management

    by Richard M.S. Wilson, Colin Gilligan ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

    $102.99 USD

  • Marketing Communications Management

    by Paul Copley ...
    Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical ... Read more

    $101.99 USD

  • Managing Customer Relationships and Building Loyalty

    by Jochen Wirtz ...
    Series Book 10 - Winning in Service Markets Series
    Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen ... Read more

    $4.99 USD

  • International Marketing in the Fast Changing World

    Edited by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger ...
    Series Book 26 - Advances in International Marketing
    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional ... Read more

    $150.99 USD