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“malcolm mcdonald”

Showing 1 - 12 of 16 results for “malcolm mcdonald”
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  • Malcolm McDonald on Key Account Management

    by Malcolm McDonald, Beth Rogers ...
    Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed ... Read more

    $35.99 USD

  • Malcolm McDonald on Value Propositions

    How to Develop Them, How to Quantify Them

    by Malcolm McDonald, Grant Oliver ...
    While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same ... Read more

    $35.09 USD

  • Malcolm McDonald on Marketing Planning

    Understanding Marketing Plans and Strategy

    by Malcolm McDonald ...
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing ... Read more

    $35.09 USD

  • Key Account Management

    The Definitive Guide

    by Diana Woodburn, Malcolm McDonald ...
    "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."Developing successful business-to-business relationships with more customers in highly ... Read more

    $59.00 USD

  • Web Security for Developers

    Real Threats, Practical Defense

    by Malcolm McDonald ...
    Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves.The world has changed. Today, every time you make a site live, you're opening it up to attack.A first-time developer can easily be discouraged by the difficulties involved with properly securing a website. But have hope: an army of security researchers is out there ... Read more

    $20.99 USD

  • Marketing Plans

    Profitable Strategies in the Digital Age

    by Malcolm McDonald, Hugh Wilson, Dave Chaffey ...
    The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by ... Read more

    $30.00 USD

  • Grokking Web Application Security

    by Malcolm McDonald ...
    When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?Trying to teach yourself about web security from the internet can feel like walking into a huge disorganized library—one where you can never find what you need, and the wrong advice might endanger your application! You need a single, all ... Read more

    $49.99 USD

  • Marketing Plans

    How to Prepare Them, How to Profit from Them

    by Malcolm McDonald, Hugh Wilson ...
    A fully revised and updated 8th edition of the highly renowned international bestsellerThe 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and ... Read more

    $56.00 USD

  • 100 Practical Ways to Improve Customer Experience

    Achieve End-to-End Customer Engagement in a Multichannel World

    by Martin Newman, Malcolm McDonald ...
    FINALIST**:** Business Book Awards 2019 - Sales and Marketing CategoryVirtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing ... Read more

    $35.09 USD

  • Marketing and Finance

    Creating Shareholder Value

    by Malcolm McDonald, Keith Ward, Brian D. Smith ...
    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new ... Read more

    $33.00 USD

  • Market Segmentation

    How to Do It and How to Profit from It

    by Malcolm McDonald ...
    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Read more

    $54.00 USD

  • Pocket Guide to Selling Services and Products

    by Peter Morris, Malcolm McDonald ...
    First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an ... Read more

    $48.99 USD