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Showing 1 - 12 of 12 results for “majken schultz”
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  • The Oxford Handbook of Organizational Identity

    Edited by Michael G. Pratt, Majken Schultz, Blake E. Ashforth, Davide Ravasi ...
    Series series Oxford Handbooks
    The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars study both how such self-definitions emerge and develop, as well as their implications for OI, ... Read more

    $35.99 USD

  • The Routledge Companion to Corporate Branding

    Edited by Oriol Iglesias, Nicholas Ind, Majken Schultz ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution ... Read more

    $65.99 USD

  • Innovating Organization and Management

    New Sources of Competitive Advantage

    by Jacob Pyndt, Nicolai J. Foss, Torben Pedersen, Majken Schultz ...
    The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly, that organizational design and management processes may be strategic resources in their own right. Secondly, that organizational design and management ... Read more

    $45.99 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • Marketing 4.0

    Moving from Traditional to Digital

    by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...
    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

    $16.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strategic Reframing

    The Oxford Scenario Planning Approach

    by Angela Wilkinson, Rafael Ramirez ...
    Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, ... Read more

    $27.99 USD

  • Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by Robert S. Kaplan, David P. Norton ...
    More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... Read more

    $32.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Handbook of Organizational Learning and Knowledge Management

    Edited by Mark Easterby-Smith, Marjorie A. Lyles ...
    The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in ... Read more

    $59.00 USD

  • Accelerate

    Building Strategic Agility for a Faster-Moving World

    by John P. Kotter ...
    Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does-but not fast enough. Or effectively enough. Real value gets lost and, ... Read more

    $20.99 USD or Free with Kobo Plus

  • Competing for the Future

    by Gary Hamel, C. K. Prahalad ...
    New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for ... Read more

    $20.19 USD or Free with Kobo Plus

  • Creating Conditions for Promising Collaboration

    Alliances, Networks, Chains, Strategic Partnerships

    by Edwin Kaats, Wilfrid Opheij ...
    Series series Business and Management (R0)
    This publication focuses on the conditions for promising collaboration. Collaboration is becoming a dominant instrument in today's economy and society and manifests itself in many shapes and forms. It is a challenging instrument which still isn't very well understood and poses the business community in front of a number of challenging dilemma's. We position collaboration as a multidisciplinary ... Read more

    $62.99 USD

  • Harvard Business Review on Succeeding as an Entrepreneur

    by Harvard Business Review ...
    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Read more

    $15.99 USD or Free with Kobo Plus