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  • Business Research Methods

    An Applied Orientation

    by Sanjay Mohapatra, S Sreejesh, M R Anusree ...
    Series series Business and Management (R0)
    Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis ... Read more

    $89.09 USD