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Top Series in United States

Showing 1 - 12 of 12 results for “m ledyard”
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  • Vested Outsourcing, Second Edition

    Five Rules That Will Transform Outsourcing

    by K. Vitasek, M. Ledyard ...
    Series series Business and Management (R0)
    In her classic book Vested Outsourcing , Kate Vitasek identified the top 10 flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way that will lower costs, improve service, and increase innovation. This revised edition includes updated case studies and a new chapter based on Dell. ... Read more

    $62.99 USD

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  • Future Smart

    Managing the Game-Changing Trends that Will Transform Your World

    by James Canton ...
    Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Retention, Recruitment and Employee Relations: How Innovative Organizations Do It

    by D. Keith Denton ...
    This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world's most competitive and innovative companies to the hands of the Human Resource Manager. Techniques described in the book can help any company enhance its ability to recruit, retain, and improve its employee relations.The ... Read more

    $4.95 USD or Free with Kobo Plus

  • Technobrands

    How to Create & Use “Brand Identity” to Market, Advertise & Sell Technology Products

    by Chuck Pettis ...
    In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful ... Read more

    $3.99 USD

  • How to Measure Digital Marketing

    Metrics for Assessing Impact and Designing Success

    by L. Flores ...
    Series series Business and Management (R0)
    Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. ... Read more

    $58.49 USD

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $65.99 USD

  • Global Talent Management

    Challenges, Strategies, and Opportunities

    Edited by Akram Al Ariss ...
    Series series Business and Management (R0)
    This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing ... Read more

    $116.09 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Consuming Experience

    Edited by Antonella Caru, Bernard Cova ...
    This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market ... Read more

    $77.99 USD

  • Setting Up Joint Ventures in China

    Edited by Chris Devonshire-Ellis, Andy Scott, Sam Woollard ...
    Series series Business and Management (R0)
    This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making processes such as assessing your potential partner, choosing the relevant JV structure, conducting legal and financial due diligence. The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation issues, ... Read more

    $49.49 USD

  • Qualitative Research from Start to Finish

    by Robert K. Yin, PhD ...
    This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally ... Read more

    $63.89 USD

  • Customer Knowledge Management

    Leveraging Soft Skills to Improve Customer Focus

    by Soumit Sain, Silvio Wilde ...
    Series series Business and Management (R0)
    Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with ... Read more

    $49.49 USD

  • Global Innovation in Emerging Economies

    by Prasada Reddy ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    In recent decades, there have been significant changes in the way corporate innovation activities are performed. They include changes in the innovation process, flexibility to outsource certain innovation activities, and by far, the most important one, wider choice in the location of innovation. What caught the most attention of is the trend towards globalization of research and development (R&D) ... Read more

    $24.99 USD