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Showing 1 - 12 of 49 results for “m abrar”
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  • Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

    Edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed ...
    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... Read more

    $256.49 USD

  • Digital Entrepreneurial Platforms: Capabilities, Opportunity Processes, and Performance Implications

    Edited by Thoudam Prabha Devi, Sandeep Kumar Garg, Veena Prasad Vemuri, Mohammed Abrar Khan, Rahul R. Verma ...
    Entrepreneurship is increasingly shaped by digital platforms that connect businesses with customers, markets, data, payment systems, and a growing range of technological resources. Rather than operating independently, many entrepreneurs now build and scale their ventures within platform ecosystems that influence how opportunities are identified, products are marketed, and value is created. These ... Read more

    $188.99 USD

  • Sustainable Cosmeceuticals

    Integrating Natural and Biotechnological Innovations

    Edited by Sadia Javed, Shazia Abrar, Muhammad Arshad ...
    Series series Chemistry and Material Science (R0)
    This book explores eco-cosmeceuticals and offers a comprehensive overview of the latest sustainable and environmentally friendly innovations in cosmetic science. The book also addresses the pressing need for sustainable development in the beauty industry, aligning with global Sustainable Development Goals (SDGs). In this book, through scientific research and practical applications, readers will ... Read more

    $224.09 USD

  • Proceedings of International Conference on Information Technology and Applications

    ICITA 2025

    Edited by Abrar Ullah, Sajid Anwar ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes high-quality papers presented at 19th International Conference on Information Technology and Applications (ICITA 2025), held in Oslo, Norway, during October 14–16, 2025. The book presents original research work of academics and industry professionals to exchange their knowledge of state-of-the-art research and development in information technology and applications. The topics ... Read more

    $251.09 USD

  • Proceedings of International Conference on Information Technology and Applications

    ICITA 2024

    Edited by Abrar Ullah, Sajid Anwar ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes high-quality papers presented at 18th International Conference on Information Technology and Applications (ICITA 2024), held in Sydney, Australia, during October 17–19, 2024. The book presents original research work of academics and industry professionals to exchange their knowledge of the state-of-the-art research and development in information technology and applications. The ... Read more

    $251.09 USD

  • Supporting Environmental Stability Through Ecotourism

    Edited by Muhammad Abrar, Muhammad Asim Nawaz, Faiqa Kiran, Fahad Asmi ...
    Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, ... Read more

    $256.49 USD

  • Antecedents and Outcomes of Employee-Based Brand Equity

    Edited by Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov ...
    Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand ... Read more

    $215.99 USD

  • Global Citizenship and Its Impact on Multiculturalism in the Workplace

    Edited by Randa Diab-Bahman, Abrar Al-Enzi ...
    The fast economic, social, and political changes that characterize today’s world have created much uncertainty not only in countries but also in companies and public sector organizations. Such uncertainty has created the notion of “Global Citizenship,” which entails a multicultural view of the workplace. Given the ongoing effects of the COVID-19 pandemic, managers continue to struggle with finding ... Read more

    $229.49 USD

  • Destination Branding and Bias in Ecotourism

    Edited by Muhammad Abrar, Muhammad Asim Nawaz, Faiqa Kiran ...
    Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic ... Read more

    $278.99 USD

  • Water Resources Management and Sustainability

    Solutions for Arid Regions

    Edited by Mohsen Sherif, Vijay P. Singh, Ahmed Sefelnasr, M. Abrar ...
    Series series Earth and Environmental Science (R0)
    The book will be of interest to researchers and practitioners in the field of hydrology, environmental engineering, agricultural engineering, earth sciences, and watershed and range sciences, as well as to those engaged in water resources planning, development and management in arid and semi-arid areas. Given the lack of literature on arid regions, this book not only provides an assessment of ... Read more

    $152.99 USD

  • Watershed Hydrology, Management and Modeling

    Edited by Abrar Yousuf, Manmohanjit Singh ...
    The book provides a comprehensive insight into watersheds and modeling of the hydrological processes in the watersheds. It covers the concepts of watershed hydrology and watershed management in depth. The basic types, of soil erosion and its measurement and estimation of runoff and soil loss from the small and large watersheds are discussed. Recent advances in the watershed management like the ... Read more

    $70.99 USD

  • Proceedings of International Conference on Information Technology and Applications

    ICITA 2021

    Edited by Abrar Ullah, Sajid Anwar, Álvaro Rocha, Steve Gill ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes high-quality papers presented at 15th International Conference on Information Technology and Applications (ICITA 2021), held in Dubai, UAE during 13 – 14 November 2021. The book presents original research work of academics and industry professionals to exchange their knowledge of the state-of-the-art research and development in information technology and applications. The topics ... Read more

    $215.09 USD