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Top Series in United States

Showing 1 - 12 of 12 results for “lynne eagle”
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  • A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ...
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key ... Read more

    $77.99 USD

  • The SAGE Handbook of Marketing Ethics

    Edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R Taylor ...
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This ... Read more

    $118.79 USD

  • Marketing Communications

    by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd ...
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well ... Read more

    $61.99 USD

  • Broadening Cultural Horizons in Social Marketing

    Comparing Case Studies from Asia-Pacific

    Edited by Rachel Hay, Lynne Eagle, Abhishek Bhati ...
    Series series Philosophy and Religion (R0)
    This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to ... Read more

    $143.99 USD

  • Marketing Ethics & Society

    Edited by Lynne Eagle, Stephan Dahl ...
    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book ... Read more

    $94.49 USD

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  • Strategic HRM

    Research and Practice in Ireland

    by Brian Harney, Kathy Monks ...
    Strategic HRM: Research and Practice in Ireland provides an integrated overview of the theory and practice of strategic human resource management (SHRM), including a critical analysis of its relevance, application and development in an Irish context. Each of the chapters in this collection carefully considers global progress and debates in SHRM before examining how Irish research evidence ... Read more

    $10.00 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    by Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Read more

    $32.99 USD or Free with Kobo Plus

  • Healthcare Management

    by Kieran Walshe, Judith Smith ...
    A comprehensive, research-based introduction to healthcare management, covering healthcare systems, services, organisations and management. ... Read more

    $51.99 USD

  • Armstrong's Essential Human Resource Management Practice

    A Guide to People Management

    by Michael Armstrong ...
    Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and ... Read more

    $64.99 USD

  • Health Communication

    A Media and Cultural Studies Approach

    by Belinda Lewis ...
    This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:- How are communities using media to ... Read more

    $38.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $265.99 USD

  • Leadership in Health Care

    A European Perspective

    by Neil Goodwin ...
    Series series Health Management
    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision ... Read more

    $70.99 USD