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“lyndon simkin”

Showing 1 - 12 of 12 results for “lyndon simkin”
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  • The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto ...
    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s ... Read more

    $73.99 USD

  • Market Segmentation Success

    Making It Happen!

    by Sally Dibb, Lyndon Simkin ...
    Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ... Read more

    $96.99 USD

  • Marketing Briefs

    by Sally Dibb, Lyndon Simkin ...
    This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept ... Read more

    $57.99 USD

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  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

    $15.99 USD

  • Enterprise Master Data Management: An SOA Approach to Managing Core Information

    An SOA Approach to Managing Core Information

    by Allen Dreibelbis, Eberhard Hechler, Ivan Milman, Martin Oberhofer, Paul van Run, Dan Wolfson ...
    Series series IBM Press
    The Only Complete Technical Primer for MDM Planners, Architects, and ImplementersCompanies moving toward flexible SOA architectures often face difficult information management and integration challenges. The master data they rely on is often stored and managed in ways that are redundant, inconsistent, inaccessible, non-standardized, and poorly governed. Using Master Data Management (MDM), ... Read more

    $52.19 USD

  • I Live in the Future & Here's How It Works

    Why Your World, Work, and Brain Are Being Creatively Disrupted

    by Nick Bilton ...
    Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Sell More

    Tools and Techniques from Harvard Business Review

    by Harvard Business Review ...
    Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll ... Read more

    $8.99 USD or Free with Kobo Plus

  • The Language of Content Strategy

    by Scott Abel, Rahel Anne Bailie ...
    The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content ... Read more

    $14.49 USD

  • Exactly What to Say: The Magic Words for Influence and Impact

    by Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

    $7.99 USD or Free with Kobo Plus

  • Start and Scaling Devops in the Enterprise

    by Gary Gruver ...
    DevOps is a fundamental shift in how leading edge companies are starting to manage their software and IT work. Businesses need to move more quickly than ever before, and large software organizations are applying these DevOps principles to develop new software faster than anyone previously thought possible. DevOps started in small organizations and in large organizations that had or created ... Read more

    $9.99 USD or Free with Kobo Plus

  • Profiles in Performance

    Business Intelligence Journeys and the Roadmap for Change

    by Howard Dresner ...
    Too many organizations invest in performance management and business intelligence projects, without first establishing the needed conditions to ensure success. But the organizations that lay the groundwork for effective change first reap the benefits.In Profiles in Performance: Business Intelligence Journeys and the Road Map for Change, Howard Dresner (author of The Performance Management ... Read more

    $27.00 USD

  • The Secrets of Superior Selling Skills

    by Peter Heredia ...
    Do You Know How To; Negotiate - Overcome Objections - Sell a Price Increase? The World’s Top Sales People Do. Now it’s Your Turn... In our competitive market place, winning business and beating the competition are fundamental for successful organisations. In any competition, teams will be made up of naturally gifted “superstars” and those less talented players. One thing is always true though, ... Read more

    $2.99 USD or Free with Kobo Plus