Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “luisa andreu”
Skip side bar filters

  • Progress in Tourism Marketing

    Edited by Metin Kozak, Luisa Andreu ...
    Series series Routledge Advances in Tourism
    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four ... Read more

    $73.99 USD

People who read this also enjoyed

  • Service Quality Management in Hospitality, Tourism, and Leisure

    by Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Read more

    $101.99 USD

  • Consumer Behavior in Travel and Tourism

    by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld ...
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept ... Read more

    $77.99 USD

  • Handbook of Hospitality Marketing Management

    Edited by Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Read more

    $68.99 USD

  • Accessible Tourism

    Concepts and Issues

    Edited by Prof. Dimitrios Buhalis, Dr. Simon Darcy ...
    Series Book 45 - Aspects of Tourism
    Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social ... Read more

    $23.79 USD

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth, Luisa L.A Andreu ...
    Series series Advances in Tourism
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for ... Read more

    $70.99 USD

  • Tour Guiding Research

    Insights, Issues and Implications

    by Dr. Betty Weiler, Rosemary Black ...
    Series Book 62 - Aspects of Tourism
    This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. It explores how tour guiding theory and practice has evolved over time and what factors have contributed to this. The volume consolidates, synthesises and adds to the ... Read more

    $23.79 USD

  • Contemporary Corporate Strategy

    Global Perspectives

    Edited by John Saee ...
    Series series Routledge Studies in International Business and the World Economy
    With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest ... Read more

    $65.99 USD

  • Current Issues and Development in Hospitality and Tourism Satisfaction

    by Muzaffer Uysal, John A Williams ...
    Stay ahead of your customers as their service expectations change!In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of ... Read more

    $77.99 USD

  • Handbook of Tourist Behavior

    Theory & Practice

    Edited by Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Read more

    $76.99 USD

  • Tourist Behaviour and the Contemporary World

    by Prof. Philip L. Pearce ...
    Series Book 51 - Aspects of Tourism
    This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, ... Read more

    $23.79 USD

  • Quality Issues in Heritage Visitor Attractions

    by Ian Yeoman ...
    * Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning ... Read more

    $73.99 USD