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Showing 1 - 12 of 12 results for “luis ruiz”
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  • Advances in National Brand and Private Label Marketing

    12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

    Edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The three-day event covered a wide range of topics from various fields including retailing, marketing, general ... Read more

    $170.99 USD

  • Advances in National Brand and Private Label Marketing

    11th International Conference, Oxford, UK, 2024

    Edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The three-day event covered a wide range of topics from varied fields including retailing, marketing, ... Read more

    $179.99 USD

  • Supra-Gingival Minimally Invasive Dentistry

    A Healthier Approach to Esthetic Restorations

    by Jose-Luis Ruiz ...
    Supra-Gingival Minimally Invasive Dentistry: A Healthier Approach to Esthetic Restorations provides a real-world approach to healthier supra-gingival minimally invasive restorations, as an alternative to more invasive mechanically retained restorations, such as full crowns.Provides practical, step-by-step coverage of the key elements in diagnosis, case planning, preparation, restorations, and ... Read more

    $133.00 USD

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  • The Digital Healthcare Revolution

    Towards Patient Centricity with Digitization, Service Innovation and Value Co-creation

    by Martina Toni, Giovanni Mattia ...
    Series series Business and Management (R0)
    The healthcare system is experiencing unprecedented challenges and opportunities that will revolutionize the sector. The rising demand for health services and the resources restrictions have put increased pressure on healthcare organizations to improve cost-efficiency and service offerings. The pandemic has further exacerbated the main pressure points of the healthcare sector. Currently, the shift ... Read more

    $44.99 USD

  • Advances in National Brand and Private Label Marketing

    Third International Conference, 2016

    Edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies ... Read more

    $89.09 USD

  • Education Tools for Entrepreneurship

    Creating an Action-Learning Environment through Educational Learning Tools

    Edited by Marta Peris-Ortiz, Jaime Alonso Gómez, Francisco Vélez-Torres, Carlos Rueda-Armengot ...
    Series series Business and Management (R0)
    This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world.Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are ... Read more

    $89.09 USD

  • National Brands and Private Labels in Retailing

    First International Symposium NB&PL, Barcelona, June 2014

    Edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' ... Read more

    $89.99 USD

  • Emerging Issues And Trends In Innovation And Technology Management

    by Alexander Brem ...
    This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a ... Read more

    $98.99 USD

  • Entrepreneurship as Practice

    Time for More Managerial Relevance

    Edited by Vanessa Ratten ...
    Series series Business and Management (R0)
    Entrepreneurship as practice refers to the everyday way that innovation and futuristic thinking is incorporated into business ventures. It refers to the actual implementation of entrepreneurship within any kind of market context that emphasises proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting the way entrepreneurship ... Read more

    $89.99 USD

  • Entrepreneurship in Healthcare

    by Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $62.99 USD

  • Strategies in E-Business

    Positioning and Social Networking in Online Markets

    Edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Eduardo Vendrell, Cesar Ferri-Ramirez, Marta Peris Peris-Ortiz ...
    Series series Business and Management (R0)
    In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business ... Read more

    $89.09 USD

  • International Manufacturing Strategy in a Time of Great Flux

    Edited by Louis Brennan, Alessandra Vecchi ...
    Series series Business and Management (R0)
    This book assesses the state of international manufacturing strategy and clarifies how recent developments, for example regarding configuration, technology, and the environment, are impacting on its content and direction and on its relationship to manufacturing performance. In providing up-to-date coverage of the consequences of such forces and factors for international manufacturing, this book ... Read more

    $89.99 USD