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Showing 1 - 3 of 3 results for “liz thach”
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  • Wine Marketing & Sales

    by Paul Wagner, Liz Thach, Susan DeMatei ...
    Wine Marketing and Sales, Fourth Edition, is a modern, practical guide to how wine is marketed, sold, and experienced in today's consumer-driven marketplace.Written for students, educators, and industry professionals, this fully updated edition bridges classic marketing principles with the realities of the contemporary wine business. It explores how branding, consumer behavior, pricing, ... Read more

    $71.09 USD

  • Luxury Wine Marketing

    The art and science of luxury wine branding

    by Peter Yeung, Liz Thach MW ...
    Series series The Classic Wine Library
    Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine ... Read more

    $25.99 USD

  • Successful Social Media and Ecommerce Strategies in the Wine Industry

    by Gergely Sznolnoki, Liz Thach, Dani Kolb ...
    Series series Business and Management (R0)
    This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. ... Read more

    $62.99 USD