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“lisa shepherd”

Showing 1 - 12 of 12 results for “lisa shepherd”
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  • Market Smart:How to Gain Customers and Increase Profits with B2b Marketing

    by Lisa Shepherd ...
    B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers ... Read more

    $3.99 USD

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  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    by Nick Mehta, Dan Steinman, Lincoln Murphy ...
    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Referral Engine

    Teaching Your Business to Market Itself

    by John Jantsch ...
    The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Product Management For Dummies

    by Brian Lawley, Pamela Schure ...
    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Art of Social Selling

    Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

    by Shannon Belew ...
    This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media ... Read more

    Was $11.49 USD Now $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • 42 Rules of Product Marketing

    by Phil Burton, Gary Parker, Brian Lawley ...
    42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for ... Read more

    $11.99 USD

  • The Seven Success Factors of Social Business Strategy

    by Charlene Li, Brian Solis ...
    How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian ... Read more

    $2.00 USD

  • High-Profit Selling

    Win the Sale Without Compromising on Price

    by Mark Hunter ...
    This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short ... Read more

    $12.99 USD or Free with Kobo Plus

  • The Phenomenal Product Manager

    by Brian Lawley ...
    Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story - ... Read more

    $11.59 USD

  • Perfect Phrases for Presenting Business Strategies

    by Don Debelak ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEYour new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.Perfect Phrases for Presenting Business Strategies ... Read more

    $11.09 USD

  • Changemaking

    : Tactics and Resources for Managing Organizational Change

    by Richard Bevan ...
    Changemaking takes a fresh look at managing change. Focusing on tactics rather than strategy, the book is for those who carry out the practical day-to-day work of supporting and sustaining change. It focuses on the details, and provides the needed toolkit: materials that readers can refer to, draw on, and adapt. These include checklists, templates, questionnaires, tactics, FAQs, talking points, e ... Read more

    $9.95 USD or Free with Kobo Plus

  • Duct Tape Selling

    Think Like a Marketer-Sell Like a Superstar

    by John Jantsch ...
    Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook