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“lisa loewen”

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  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More

    by Angie Hendershot, Lisa Loewen, Charles Marsh, Bonnie Poovey Short, David W. Guth ...
    This eBook+ version includes the following enhancements:Pop-up definitions to explain terminologyLive links to external research and real-world examplesInteractive quizzes featuring multiple choice, true false, and fill-in-the-blank questions.Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, ... Read more

    $110.00 USD