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Strategic Communication

Public relations at work

by Leanne Glenny, Jane Johnson ...

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge.Jane Johnston and Leanne Glenny show how strategic communication and public ... Read more

$55.99 USD

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge.Jane Johnston and Leanne Glenny show how strategic communication and public
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Leading Public Design

Discovering Human-Centred Governance

by Christian Bason ...

This powerful new book provides a clear framework for understanding and learning an emerging management practice, leading public design.Drawing on more than a decade of work on public sector innovation, Christian Bason uses his extensive practical experience and research conducted among public managers in the UK, the US, Australia, Finland and Denmark to explore how public organisations can be ... Read more

$43.19 USD

This powerful new book provides a clear framework for understanding and learning an emerging management practice, leading public design.Drawing on more than a decade of work on public sector innovation, Christian Bason uses his extensive practical experience and research conducted among public managers in the UK, the US, Australia, Finland and Denmark to explore how public organisations can be
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Strategic HRM

Research and Practice in Ireland

by Brian Harney, Kathy Monks ...

Strategic HRM: Research and Practice in Ireland provides an integrated overview of the theory and practice of strategic human resource management (SHRM), including a critical analysis of its relevance, application and development in an Irish context. Each of the chapters in this collection carefully considers global progress and debates in SHRM before examining how Irish research evidence ... Read more

$10.00 USD

Strategic HRM: Research and Practice in Ireland provides an integrated overview of the theory and practice of strategic human resource management (SHRM), including a critical analysis of its relevance, application and development in an Irish context. Each of the chapters in this collection carefully considers global progress and debates in SHRM before examining how Irish research evidence
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Tourism Marketing

A Collaborative Approach

by Dr. Alan Fyall, Dr. Brian Garrod ...

Series Book 18 - Aspects of Tourism
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

$23.79 USD

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter
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Facilities Management

Theory and Practice

Edited by Keith Alexander ...

This text provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task. ... Read more

$106.99 USD

This text provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task.
... Read more
Public Relations

A Managerial Perspective

by Barbara DeSanto, Danny Moss ...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and
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Understanding Organizational Change

by Jean Helms-Mills, Kelly Dye, Albert J Mills ...

This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions about the imperative of change, who’s interests are being served, how change programmes impact on employees and why organizations continually engage in such programmes. It gives readers a comprehensive history of:change management literaturetypes of change ... Read more

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This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions about the imperative of change, who’s interests are being served, how change programmes impact on employees and why organizations continually engage in such programmes. It gives readers a comprehensive history of:change management literaturetypes of change
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Managing Social Research

A Practical Guide

by Roger Tarling ...

Series series Social Research Today
An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Read more

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An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data
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Key Concepts in Marketing

by Jim Blythe ...

Series series SAGE Key Concepts series
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

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`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal
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Introducing Public Relations

Theory and Practice

by Keith Butterick ...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of ... Read more

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Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of
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Business Research Projects

by Jimme Keizer, Piet Kempen ...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate ... Read more

$94.99 USD

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate
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Management

Principles & Techniques

by Luke Ike ...

This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Read more

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This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers.
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Strategic Communication

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Leading Public Design

Strategic HRM

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Public Relations

Understanding Organizational Change

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Key Concepts in Marketing

Introducing Public Relations

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Management

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