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“lawrence silver”

Showing 1 - 12 of 12 results for “lawrence silver”
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  • Concise Encyclopedia of Insurance Terms

    by Lawrence Silver, Robert E Stevens, Kenneth Clow ...
    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage ... Read more

    $61.99 USD

  • The Essentials of Marketing Research

    by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Read more

    $115.99 USD

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    by Steven D. Levitt, Stephen J. Dubner ...
    The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Read more

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  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

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  • Evernote: How to Master Evernote in 1 Hour & Getting Things Done Without Forgetting. ( An Essential Underground Guide To GTD In 7 Days Revealed! )

    by Jason Scotts ...
    How To Master Evernote in 1 Hour & Getting Things Done Without Forgetting is a guidebook for the practical application of Evernote into every corner of your life. Whether you are...-A student struggling with reams of lecture notes, references, and recordings of talks-A journalist who needs to compile ideas, log interviews, and communicate on the move -A busy individual who wants to keep and share ... Read more

    $3.99 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • The AMA Handbook of Business Documents

    Gudielines and Sample Documents That Make Busienss Writing Easy

    by Kevin Wilson, Jennifer Wauson ...
    This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document ... Read more

    $7.99 USD or Free with Kobo Plus

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    by Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Read more

    $18.00 USD

  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    by Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

    $21.99 USD or Free with Kobo Plus

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $23.39 USD