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“laurence minsky”

Showing 1 - 6 of 6 results for “laurence minsky”
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  • It's Personal

    The Business Case for Caring

    by Lorna Borenstein, Laurence Minsky ...
    It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers ... Read more

    $9.99 USD or Free with Kobo Plus

  • Voice Marketing

    Harnessing the Power of Conversational AI to Drive Customer Engagement

    by Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey ...
    “Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear ... Read more

    $29.19 USD

  • Global Brand Management

    A Guide to Developing, Building & Managing an International Brand

    by Laurence Minsky, Ilan Geva ...
    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for ... Read more

    $58.49 USD

  • Audio Branding

    Using Sound to Build Your Brand

    by Laurence Minsky, Colleen Fahey ...
    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which ... Read more

    $41.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Activation Imperative

    How to Build Brands and Business by Inspiring Action

    by William Rosen, Laurence Minsky ...
    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Read more

    $28.19 USD

  • Audiobook

    Audio Branding

    Using Sound to Build Your Brand

    by Laurence Minsky, Colleen Fahey, Philip Kotler ...
    Narrated by Jamie Renell ...

    Unabridged

    7 hours 57 min

    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which ... Read more

    $24.99 USD

    Also available as: eBook

    Also available as: eBook