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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$1.99 USD
Arabiolosis

Mazri's 10 Life Changing Laws from Feeling Species to Thinking Species

by Nathen Mazri ...

This self-help memoir will ignite your mind and empower you with 10 laws of self-reflection, self-awareness, and self-introspection. It is a guide for critical thinking even under the most suppressed circumstances. Once in a lifetime, everyone will experience some form of suppression, which must be defeated for positive change in your life, fast. Nathen Mazri has become like a prisoner for ... Read more

$9.99 USD or Free with Kobo Plus

This self-help memoir will ignite your mind and empower you with 10 laws of self-reflection, self-awareness, and self-introspection. It is a guide for critical thinking even under the most suppressed circumstances. Once in a lifetime, everyone will experience some form of suppression, which must be defeated for positive change in your life, fast. Nathen Mazri has become like a prisoner for
... Read more
The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

by Al Ries, Laura Ries ...

$6.99 USD
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

$8.99 USD
The Strategic Enemy

How to Build and Position a Brand Worth Fighting For

by Laura Ries ...

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."**—Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well ... Read more

$17.00 USD

Also available as: Audiobook

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."**—Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well
... Read more

Also available as: Audiobook
War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

by Al Ries, Laura Ries ...

$4.99 USD
Audiobook

The Strategic Enemy

How to Build and Position a Brand Worth Fighting For

by Laura Ries ...

Narrated by Kristen Kallen-Keck ...

Unabridged

7 hours 3 min

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."- Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well ... Read more

$29.99 USD or Free with Kobo Plus

Also available as: eBook

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."- Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well
... Read more

Also available as: eBook
Audiobook

22 Immutable Laws of Branding

by Al Ries, Laura Ries ...

Narrated by Al Ries, Laura Ries ...

Abridged

1 hour 35 min

Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the ... Read more

$15.99 USD

Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the
... Read more
Audiobook

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries ...

Narrated by David Drummond ...

Unabridged

8 hours 8 min

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

$25.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
Audiobook

The 11 Immutable Laws of Internet Branding

by Al Ries, Laura Ries ...

Narrated by Uncredited ...

Abridged

3 hours 7 min

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies ... Read more

$17.99 USD

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies
... Read more

Audiobook

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout ...

Narrated by Al Ries, Jack Trout ...

Abridged

1 hour 29 min

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. ... Read more

$15.99 USD

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
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Audiobook

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

Narrated by John Lescault ...

Unabridged

6 hours 26 min

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout ... Read more

$16.95 USD

Also available as: eBook

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout
... Read more

Also available as: eBook

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The 22 Immutable Laws of Branding

Arabiolosis

The Origin of Brands

The Fall of Advertising and the Rise of PR

The Strategic Enemy

War in the Boardroom

The Strategic Enemy

22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

The 11 Immutable Laws of Internet Branding

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Differentiate or Die

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