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laura klein

Showing 1 - 12 of 12 results for “laura klein
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  • UX for Lean Startups

    Faster, Smarter User Experience Research and Design

    by Laura Klein ...
    p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product ... Read more

    $22.39 USD

  • Build Better Products

    A Modern Approach to Building Successful User-Centered Products

    by Laura Klein ...
    It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically ... Read more

    $40.99 USD

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  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    by Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Read more

    $9.99 USD

  • The Design of Everyday Things

    by Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Read more

    $15.99 USD

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

    $12.99 USD

  • Transformed

    Moving to the Product Operating Model

    Series series Silicon Valley Product Group
    Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... Read more

    $20.00 USD

  • Empowered

    Ordinary People, Extraordinary Products

    by Marty Cagan ...
    Series series Silicon Valley Product Group
    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Read more

    $19.00 USD

  • Product Operations

    How successful companies build better products at scale

    Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. ... Read more

    $9.99 USD

  • Escaping the Build Trap

    How Effective Product Management Creates Real Value

    by Melissa Perri ...
    To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Read more

    $24.49 USD

  • Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

    by Joshua Seiden ...
    In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but ... Read more

    $9.99 USD or Free with Kobo Plus

  • Loved

    How to Rethink Marketing for Tech Products

    Series series Silicon Valley Product Group
    Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Read more

    $22.00 USD

  • Inspired

    How to Create Tech Products Customers Love

    by Marty Cagan ...
    Series series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

    $19.00 USD