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“lars helgeson”

Showing 1 - 12 of 12 results for “lars helgeson”
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  • CRM For Dummies

    by Lars Helgeson ...
    Save time, save money, and grow your business with more effective CRMCRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one ... Read more

    $18.00 USD

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  • Seven Steps to Mastering Business Analysis

    by Barbara Carkenord ...
    Business analysis is the fastest growing field in business today and the role of the business analyst is both strategic and tactical. Business analysts are part strategist, part program or project manager, part architect and part systems analyst. They work as a liaison among stakeholders in order to elicit, analyze, and communicate requirements for changes to business processes, policies and ... Read more

    $53.99 USD

  • Performance Dashboards

    Measuring, Monitoring, and Managing Your Business

    by Wayne W. Eckerson ...
    Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

    $31.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Disciplined Agile Delivery

    A Practitioner's Guide to Agile Software Delivery in the Enterprise

    by Mark Lines, Scott Ambler ...
    Series series IBM Press
    Master IBM’s Breakthrough DAD Process Framework for Succeeding with Agile in Large, Complex, Mission-Critical IT ProjectsIt is widely recognized that moving from traditional to agile approaches to build software solutions is a critical source of competitive advantage. Mainstream agile approaches that are indeed suitable for small projects require significant tailoring for larger, complex ... Read more

    $57.59 USD

  • Agile Excellence for Product Managers

    by Greg Cohen ...
    Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex ... Read more

    $11.99 USD

  • The Resume.Com Guide to Writing Unbeatable Resumes

    by Warren Simons, Rose Curtis ...
    The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, ... Read more

    $19.49 USD

  • Email Marketing By the Numbers

    How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

    by Chris Baggott ...
    Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."—Anne Holland, President, MarketingSherpa"Despite its proven power ... Read more

    $16.00 USD

  • Making Sense of Agile Project Management

    Balancing Control and Agility

    by Charles G. Cobb ...
    Making Sense of Agile Project ManagementBusiness & Economics/Project ManagementThe essential primer to successfully implementing agile project management into an overall business strategyFor a project to be truly successful, its management strategy must be flexible enough to adapt to dynamic and rapidly evolving business needs. Making Sense of Agile Project Management helps project managers think ... Read more

    $58.00 USD

  • Implementing Itsm

    From Silos to Services: Transforming the It Organization to an It Service Management Valued Partner

    by Randy A. Steinberg ...
    The traditional IT operating model of delivering IT to the business in the form of bundled capabilities and assets is now wearing thin in an age of cloud computing, on-demand services, virtualization, mobile devices, outsourcing and rapidly changing business delivery strategies. The role of IT is rapidly changing from a primary focus on engineering to a primary focus on service integration. How ... Read more

    $7.19 USD

  • The SaaS Email Marketing Playbook

    Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

    by Étienne Garbugli ...
    “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

    $9.99 USD or Free with Kobo Plus

  • A Manager's Guide to Data Warehousing

    by Laura Reeves ...
    Aimed at helping business and IT managers clearly communicate with each other, this helpful book addresses concerns straight-on and provides practical methods to building a collaborative data warehouse . You’ll get clear explanations of the goals and objectives of each stage of the data warehouse lifecycle while learning the roles that both business managers and technicians play at each stage. ... Read more

    $50.00 USD

  • Marketing Automation For Dummies

    by Mathew Sweezey ...
    Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in ... Read more

    $19.00 USD