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Marketing to the Social Web

How Digital Customer Communities Build Your Business

by Larry Weber ...

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps ... Read more

$15.00 USD

Also available as: Audiobook

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps
... Read more

Also available as: Audiobook
A New Age of Reason

Harnessing the Power of Tech for Good

by Larry Weber ...

Leverage technology to propel humankind toward a better futureA New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of ... Read more

$18.00 USD

Also available as: Audiobook

Leverage technology to propel humankind toward a better futureA New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of
... Read more

Also available as: Audiobook
Audiobook

Marketing to the Social Web

How Digital Customer Communities Build Your Business

by Larry Weber ...

Narrated by Mark Boyett ...

Unabridged

7 hours 59 min

The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google ... Read more

$19.99 USD

Also available as: eBook

The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google
... Read more

Also available as: eBook
Audiobook

Authentic Marketing

How to Capture Hearts and Minds Through the Power of Purpose

by Larry Weber ...

Narrated by Jordan Ahnquist ...

Unabridged

5 hours 4 min

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.This path ... Read more

$15.99 USD

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.This path
... Read more
Audiobook

A New Age of Reason

Harnessing the Power of Tech for Good

by Larry Weber ...

Narrated by Brandon Pollock ...

Unabridged

7 hours 25 min

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of companies using technology to positively impact humanity. The book ... Read more

$19.99 USD

Also available as: eBook

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of companies using technology to positively impact humanity. The book
... Read more

Also available as: eBook

New Rules for the New Economy

10 Radical Strategies for a Connected World

by Kevin Kelly ...

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The InevitableForget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success ... Read more

$7.99 USD

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The InevitableForget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success
... Read more
Designing Reality

How to Survive and Thrive in the Third Digital Revolution

by Neil Gershenfeld, Alan Gershenfeld, Joel Cutcher-Gershenfeld ...

That's the promise, and peril, of the third digital revolution, where anyone will be able to make (almost) anythingTwo digital revolutions -- computing and communication -- have radically transformed our economy and lives. A third digital revolution is here: fabrication. Today's 3D printers are only the start of a trend, accelerating exponentially, to turn data into objects: Neil Gershenfeld and ... Read more

$17.99 USD

That's the promise, and peril, of the third digital revolution, where anyone will be able to make (almost) anythingTwo digital revolutions -- computing and communication -- have radically transformed our economy and lives. A third digital revolution is here: fabrication. Today's 3D printers are only the start of a trend, accelerating exponentially, to turn data into objects: Neil Gershenfeld and
... Read more
Fusion Strategy

How Real-Time Data and AI Will Power the Industrial Future

by Vijay Govindarajan, Venkat Venkatraman ...

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now ... Read more

$25.99 USD or Free with Kobo Plus

Also available as: Audiobook

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now
... Read more

Also available as: Audiobook
Radically Human

How New Technology Is Transforming Business and Shaping Our Future

by Paul Daugherty, H. James Wilson ...

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered ... Read more

$21.99 USD or Free with Kobo Plus

Also available as: Audiobook

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered
... Read more

Also available as: Audiobook
Future Smart

Managing the Game-Changing Trends that Will Transform Your World

by James Canton ...

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Read more

$11.99 USD

Also available as: Audiobook

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,
... Read more

Also available as: Audiobook
The Race for Work

Escape Automation, Transform Your Career and Thrive in the Second Machine Age

by Bhoopathi Rapolu ...

Discover the secrets for thriving in a world being swept by automation!The rapid growth of technology and automation has changed the way we seek our work and find fulfillment--money, meaning, and freedom. Those who don't adapt are being trapped in the downward spiral of career stagnation, working harder and earning less, or losing their jobs altogether.People who understood how to win out over ... Read more

$2.99 USD or Free with Kobo Plus

Discover the secrets for thriving in a world being swept by automation!The rapid growth of technology and automation has changed the way we seek our work and find fulfillment--money, meaning, and freedom. Those who don't adapt are being trapped in the downward spiral of career stagnation, working harder and earning less, or losing their jobs altogether.People who understood how to win out over
... Read more
It's Alive

The Coming Convergence of Information, Biology, and Business

by Chris Meyer, Stan Davis ...

Why we are on the cusp of a new economic era that will make the changes and challenges of the Information Era seem like child’s playFrom the bestselling authors of Blur—a defining book of the Information Age—comes a startling glimpse into the near future and the emerging economy that awaits us. It’s Alive foretells the jolt the world is about to receive as the science of molecular evolution races ... Read more

$14.99 USD

Why we are on the cusp of a new economic era that will make the changes and challenges of the Information Era seem like child’s playFrom the bestselling authors of Blur—a defining book of the Information Age—comes a startling glimpse into the near future and the emerging economy that awaits us. It’s Alive foretells the jolt the world is about to receive as the science of molecular evolution races
... Read more

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“larry weber”

Marketing to the Social Web

A New Age of Reason

Marketing to the Social Web

Authentic Marketing

A New Age of Reason

People who read these also enjoyed

New Rules for the New Economy

Designing Reality

Fusion Strategy

Radically Human

Future Smart

The Race for Work

It's Alive

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Shopping Cart

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Available:

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“larry weber”

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