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“larry d kelley”

Showing 1 - 6 of 6 results for “larry d kelley”
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  • Advertising Media Planning

    A Brand Management Approach

    by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

    $76.99 USD

  • Cases in Advertising Management

    by Larry D Kelley, Donald W Jugenheimer ...
    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The ... Read more

    $87.99 USD

  • Advertising Management in a Digital Environment

    Text and Cases

    by Larry D. Kelley, Kim Bartel Sheehan ...
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, ... Read more

    $73.99 USD

  • Advertising and Public Relations Research

    by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley ...
    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and ... Read more

    $101.99 USD

  • Advertising Management

    by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ...
    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics ... Read more

    $89.99 USD

  • Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms

    The New Soviet Legislature and Gorbachev's Political Reforms

    by Robert T. Huber, Larry D Kelley ...
    This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of factions, movements and parties on the left, on the right, and of the nationalist bent, the path of ... Read more

    $31.99 USD