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“kylie torres”

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  • Research Perspectives on Social Media Influencers and Brand Communication

    by Brandi Watkins, Alisa Agozzino, Lisa Harrison, Alexa Landsberger, Regina Luttrell, Ronda Mariani, Kylie Torres, Courtney A. Barclay, Kelli S. Burns, Terri N. Hernandez0, Amanda R. Martinez1, Adrienne A. Wallace2, Kearston L. Wesner3, Dr, Prof Jenna M. Lo Castro4 ...
    Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public ... Read more

    $34.99 USD