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“koen tackx”

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  • Customer Innovation

    Delivering a Customer-Led Strategy for Sustainable Growth

    by Koen Tackx, Marion Debruyne ...
    WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their ... Read more

    $46.79 USD