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ko floor

Showing 1 - 12 of 12 results for “ko floor
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  • Branding a Store

    How To Build Successful Retail Brands In A Changing Marketplace

    by Ko Floor ...
    Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail ... Read more

    $28.49 USD

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  • The Everything Store

    Jeff Bezos and the Age of Amazon

    by Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Read more

    $12.99 USD

  • The Design of Everyday Things

    by Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Read more

    $15.99 USD

  • The Revenge of Analog

    Real Things and Why They Matter

    by David Sax ...
    A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Read more

    $11.99 USD

  • Call of the Mall

    The Author of Why We Buy on the Geography of Shopping

    The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American ... Read more

    $13.99 USD

  • Eaton's

    The Trans-Canada Store

    Series series Landmarks
    Explore the broad, fascinating history of the Eaton's department store empire. Exhaustively researched and thoughtfully written by a prominent department store historian. Canada's largest and most well-known department store, Eaton's was an icon of Canadian culture. From its founding in 1869 to its famed catalogue and network of large stores spreading coast to coast, Eaton's offered something for ... Read more

    $12.99 USD or Free with Kobo Plus

  • Winning At Retail

    Developing a Sustained Model for Retail Success

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Read more

    $15.00 USD

  • The Complete Idiot's Guide to Live Auctions

    A Must-Have Resource for Buyers and Sellers—from Opening Bid to Final Sale

    Do I hear $16.95?A $227.5 billion enterprise around the world, live auctions feature everything from cars to homes, fine art to coal. The only book of its kind, this guide will show how lucrative, fast-paced, and exciting this business is. It covers rules, lingo, setting up an auction, hiring professional auctioneers, and how the most popular auctions work.• 24% of U.S. consumers, or around 50 ... Read more

    $8.99 USD

  • The Gender Intelligent Retailer

    Discover the Connection Between Women Consumers and Business Growth

    “Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations.”David I. McKay, Group Head, Canadian Banking, RBC“In a lifestyle based company, Joanne’s thoughts come at you ... Read more

    $24.99 USD

  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

    $35.09 USD

  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Read more

    $31.49 USD