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“knut holt”

Showing 1 - 12 of 12 results for “knut holt”
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  • Market Oriented Product Innovation

    A Key to Survival in the Third Millennium

    by Knut Holt ...
    Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods ... Read more

    $143.09 USD

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  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Innovating at the Edge

    by Tim Jones ...
    All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services, challenge the status quo or redefine their existing business environment have much to gain from this book. 'Innovating at the Edge' not only provides readers with an informed understanding of the latest developments in innovation practice but also presents them ... Read more

    $55.99 USD

  • Hidden Champions in CEE and Turkey

    Carving Out a Global Niche

    Edited by Peter McKiernan, Danica Purg ...
    Series series Business and Management (R0)
    This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is ... Read more

    $89.09 USD

  • Action-Based Quality Management

    Strategy and Tools for Continuous Improvement

    Edited by Marta Peris-Ortiz, José Álvarez-García ...
    Series series Business and Management (R0)
    Featuring case studies from the industrial and tourism sectors, this book provides an interdisciplinary perspective on the effect of total quality management on business and innovation strategies. The principles of Total Quality Management (TQM) have been widely researched and analyzed as an essential tool for businesses to compete in a globalized economy. This book presents the latest research on ... Read more

    $89.09 USD

  • Empowering the Market Economy through Innovation and Entrepreneurship

    by A. Coskun Samli ...
    Series series Business and Management (R0)
    This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the ... Read more

    $98.99 USD

  • Changing Innovation in the Pharmaceutical Industry

    Globalization and New Ways of Drug Development

    Edited by Andre Jungmittag, Guido Reger, Thomas Reiss ...
    Series series Economics and Finance (R0)
    The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Although certain aspects of this internationalization trend are well documented, and some effects can be quantified, the overall processes are extremely complex and the outcomes are ... Read more

    $89.09 USD

  • Innovating in a Learning Community

    Emergence of an Open Information Infrastructure in China's Pharmaceutical Distribution Industry

    by Kai Reimers, Xunhua Guo, Mingzhi Li, Bin Xie, Tiantian Zhang ...
    Series series Business and Management (R0)
    How do firms jointly develop open information infrastructures? To answer this question, this book draws on the results of a longitudinal research project covering the development of the pharmaceutical distribution industry in China from 2004 to 2012, focusing on the emergence and subsequent evolution of industry-wide information infrastructures. How do firms delimit areas of proprietary innovation ... Read more

    $49.49 USD

  • Conquering Digital Overload

    Leadership strategies that build engaging work cultures

    Edited by Peter Thomson, Mike Johnson, J. Michael Devlin ...
    Series series Business and Management (R0)
    This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age.In the digital world executives are presented with exponentially more information than their predecessors were a generation ago – and yet we’re not exponentially more productive. Why? Because we’re using twenty-first ... Read more

    $31.49 USD

  • 99 Reasons why Startups fail

    Lead Your Startup to Success

    by Omar Mohout, Carine Lucas ...
    "Learn from the mistakes of others. You can never live long enough to make them all yourself"Startup ideas inspire hundreds of thousands of entrepreneurs all over the world. On the flip side, the majority of entrepreneurial ventures fail. Have you ever wondered what the catalyst for such failure is? Startup failures are complex. Most of them are not caused by stupid or simple mistakes. So, be ... Read more

    $17.99 USD

  • Polymer-Engineered Nanostructures for Advanced Energy Applications

    Edited by Zhiqun Lin, Yingkui Yang, Aiqing Zhang ...
    Series series Chemistry and Material Science (R0)
    This book provides a comprehensive overview of engineering nanostructures mediated by functional polymers in combination with optimal synthesis and processing techniques. The focus is on polymer-engineered nanostructures for advanced energy applications.It discusses a variety of polymers that function as precursors, templates, nano-reactors, surfactants, stabilizers, modifiers, dopants, and ... Read more

    $188.99 USD

  • Re-Making Communication at Work

    by J. Sostrin ...
    Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is ... Read more

    $31.49 USD