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“klement podnar”

Showing 1 - 12 of 12 results for “klement podnar”
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  • Corporate Communication

    A Marketing Viewpoint

    by Klement Podnar ...
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Read more

    $79.99 USD

  • Contemplating Corporate Marketing, Identity and Communication

    Edited by Klement Podnar, John Balmer ...
    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.Contemplating Corporate Marketing, Identity and ... Read more

    $65.99 USD

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  • Organizational Behaviour

    People, Process, Work and Human Resource Management

    by Raisa Arvinen-Muondo, Stephen J Perkins ...
    There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational ... Read more

    $55.79 USD

  • Managing Change, Creativity and Innovation

    by Costas Andriopoulos, Patrick Dawson ...
    A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Read more

    $84.59 USD

  • Handbook of Decision Making

    Edited by Paul C. Nutt, David C. Wilson ...
    Series Book 6 - Blackwell Encyclopaedia of Management
    HANDBOOK OF DECISION MAKINGThis handbook offers a state-of-the-art overview of research and theories on decision making in organizations at the strategic level of analysis.Chapters are authored by leading international scholars, with some illustrative case vignettes from practitioners. Each contributor was selected for his/her special knowledge of the field.The Handbook addresses key questions ... Read more

    $94.00 USD

  • Handbook of Organizational Learning and Knowledge Management

    Edited by Mark Easterby-Smith, Marjorie A. Lyles ...
    The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in ... Read more

    $59.00 USD

  • The Oxford Handbook of Human Resource Management

    Edited by Peter Boxall, John Purcell, Patrick Wright ...
    Series series Oxford Handbooks
    HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the ... Read more

    $59.39 USD

  • The Oxford Handbook of Project Management

    Edited by Peter W. G. Morris, Jeffrey K. Pinto, Jonas Söderlund ...
    Series series Oxford Handbooks
    The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects. Positioning project management as a domain much broader and more strategic than simply 'execution management', this Handbook draws on the insights of over 40 scholars to chart the development of the subject over the last 50 years or more as an area of increasing practical and academic ... Read more

    $52.19 USD

  • The Handbook of Communication and Corporate Reputation

    Edited by Craig E. Carroll ...
    Series Book 50 - Handbooks in Communication and Media
    With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.Serves as the definitive research collection for a fast-growing field ... Read more

    $51.00 USD

  • Marketing Theory

    A Student Text

    Edited by Michael Saren, Michael J Baker ...
    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.In this new Third Edition there are up-to-date examples from global ... Read more

    $105.29 USD

  • Teacher Learning and Leadership

    Of, By, and For Teachers

    by Ann Lieberman, Carol Campbell, Anna Yashkina ...
    Series series Teacher Quality and School Development
    Teacher Learning and Leadership asserts that teachers should be put at the center of creating, developing, organizing, implementing, and sharing their own ideas for school change rather than being passive recipients of knowledge from the outside. It argues that there is tremendous potential for the good of students and the professionalization of teaching, when teachers work collaboratively to ... Read more

    $59.99 USD

  • Creativity and Leadership in Science, Technology, and Innovation

    Edited by Sven Hemlin, Carl Martin Allwood, Ben Martin, Michael D. Mumford ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Leadership is vital to creativity and successful innovation in groups and organizations; leadership is however seldom studied in the academic literature as a creativity driver. One reason for the lack of attention paid to leadership’s effect on creativity may be the common belief that creativity cannot and should not be managed. Creative individuals and groups are regarded as, and indeed often are ... Read more

    $77.99 USD