Rakuten Kobo

Skip side bar filters

Decoding the New Consumer Mind

How and Why We Shop and Buy

by Kit Yarrow ...

Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply ... Read more

$16.00 USD

Also available as: Audiobook

Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply
... Read more

Also available as: Audiobook
Gen BuY

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow, Jayne O'Donnell ...

Discover the forces driving the decisions of today's most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on ... Read more

$15.00 USD

Discover the forces driving the decisions of today's most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on
... Read more
Audiobook

Decoding the New Consumer Mind

How and Why We Shop and Buy

by Kit Yarrow ...

Narrated by Ann Osmond ...

Unabridged

6 hours 23 min

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that ... Read more

$19.99 USD

Also available as: eBook

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that
... Read more

Also available as: eBook

Audiobook

The Art of Explanation

Making Your Ideas, Products, and Services Easier to Understand

by Lee LeFever ...

Narrated by Tim Andres Pabon ...

Unabridged

7 hours 18 min

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving ... Read more

$27.99 USD

Also available as: eBook

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving
... Read more

Also available as: eBook
Audiobook

Flow

The Psychology of Optimal Experience

by Mihaly Csikszentmihalyi ...

Narrated by Donald Corren ...

Unabridged

11 hours 35 min

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this ... Read more

$24.99 USD

Also available as: eBook

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this
... Read more

Also available as: eBook
The Making of a Manager

What to Do When Everyone Looks to You

by Julie Zhuo ...

**Instant Wall Street Journal Bestseller!Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing.**That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from ... Read more

$13.99 USD

Also available as: Audiobook

**Instant Wall Street Journal Bestseller!Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing.**That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from
... Read more

Also available as: Audiobook
Competing Against Luck

The Story of Innovation and Customer Choice

by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

$10.99 USD

Also available as: Audiobook

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Read more

Also available as: Audiobook
The Myth Of The Nice Girl

Achieving a Career You Love Without Becoming a Person You Hate

by Fran Hauser ...

**An Amazon Best Business Book of 2018Selected by Audible as the Best Business Book of 2018Named “Best New Book” by People Magazine and Refinery29Named a Most Anticipated Title of April 2018 by Bustle and LevoA Women@Forbes “Boss Moves Book Club” pickA candid guide for ambitious women who want to succeed without losing themselves in the process**Fran Hauser deconstructs the negative perception of ... Read more

$13.99 USD

**An Amazon Best Business Book of 2018Selected by Audible as the Best Business Book of 2018Named “Best New Book” by People Magazine and Refinery29Named a Most Anticipated Title of April 2018 by Bustle and LevoA Women@Forbes “Boss Moves Book Club” pickA candid guide for ambitious women who want to succeed without losing themselves in the process**Fran Hauser deconstructs the negative perception of
... Read more
Quick Team-Building Activities for Busy Managers

50 Exercises That Get Results in Just 15 Minutes

by Brian Miller ...

Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between ... Read more

$9.99 USD or Free with Kobo Plus

Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between
... Read more
Designing for Growth

A Design Thinking Tool Kit for Managers

by Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

$20.89 USD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
... Read more
Be the Boss Everyone Wants to Work For

A Guide for New Leaders

by William A. Gentry Ph.D. ...

Most new managers fail not because they're untalented but because the skills that earned the promotion are the wrong ones for leading a team.This practical, research-backed guide from a senior research scientist at the Center for Creative Leadership walks newly promoted supervisors through 6 essential mindset and skill shifts, from individual contributor to people leader. Backed by data and ... Read more

$19.99 USD

Also available as: Audiobook

Most new managers fail not because they're untalented but because the skills that earned the promotion are the wrong ones for leading a team.This practical, research-backed guide from a senior research scientist at the Center for Creative Leadership walks newly promoted supervisors through 6 essential mindset and skill shifts, from individual contributor to people leader. Backed by data and
... Read more

Also available as: Audiobook
The Innovator's Mindset

Empower Learning, Unleash Talent, and Lead a Culture of Creativity

by George Couros ...

The traditional system of education requires students to hold their questions and compliantly stick to the scheduled curriculum. But our job as educators is to provide new and better opportunities for our students. It’s time to recognize that compliance doesn’t foster innovation, encourage critical thinking, or inspire creativity—and those are the skills our students need to succeed. In The ... Read more

$10.69 USD

The traditional system of education requires students to hold their questions and compliantly stick to the scheduled curriculum. But our job as educators is to provide new and better opportunities for our students. It’s time to recognize that compliance doesn’t foster innovation, encourage critical thinking, or inspire creativity—and those are the skills our students need to succeed. In The
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“kit yarrow”

Decoding the New Consumer Mind

Gen BuY

Decoding the New Consumer Mind

People who read these also enjoyed

The Art of Explanation

Flow

The Making of a Manager

Competing Against Luck

The Myth Of The Nice Girl

Quick Team-Building Activities for Busy Managers

Designing for Growth

Be the Boss Everyone Wants to Work For

The Innovator's Mindset

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“kit yarrow”

Show:

People who read these also enjoyed