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Crafting Persuasion

The Leader's Handbook to Change Minds and Influence Behavior

by Kip Knight, Ed Tazzia, Bob Pearson ...

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization?It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world’s best marketing organizations.Crafting Persuasion describes the ABCDE ... Read more

$14.99 USD

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization?It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world’s best marketing organizations.Crafting Persuasion describes the ABCDE
... Read more
Learn to Leap

How Leaders Turn Risk Into Opportunity

by Kip Knight ...

Wish you TOOK MORE CHANCES with your LIFE and CAREER?The biggest regret most people have later in life is what they didn't do rather than what they did. If you want some inspiration to take more chances, Learn to Leap: How Leaders Turn Risk into Opportunity needs to be on your reading list. This compelling book from business leader and executive coach Kip Knight is a fascinating collection of real ... Read more

$18.99 USD

Wish you TOOK MORE CHANCES with your LIFE and CAREER?The biggest regret most people have later in life is what they didn't do rather than what they did. If you want some inspiration to take more chances, Learn to Leap: How Leaders Turn Risk into Opportunity needs to be on your reading list. This compelling book from business leader and executive coach Kip Knight is a fascinating collection of real
... Read more

Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

$14.99 USD

Also available as: Audiobook

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... Read more

Also available as: Audiobook
Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by W. Chan Kim, Renee Mauborgne ...

**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and ... Read more

Was $16.99 USD Now $1.99 USD

Also available as: Audiobook

**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and
... Read more

Also available as: Audiobook
Rejection Proof

How I Beat Fear and Became Invincible Through 100 Days of Rejection

by Jia Jiang ...

The inspiring, relatable, and sometimes outrageous true story of how one man used 100 days of rejection therapy to overcome fear and dare to live more boldly“Rejection Proof smashes fear in the face with a one-two punch. You’ll laugh out loud at Jia’s crazy social experiments, but you’ll also go away thinking differently about what you can accomplish.”—Chris Guillebeau, New York Times bestselling ... Read more

$12.99 USD

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The inspiring, relatable, and sometimes outrageous true story of how one man used 100 days of rejection therapy to overcome fear and dare to live more boldly“Rejection Proof smashes fear in the face with a one-two punch. You’ll laugh out loud at Jia’s crazy social experiments, but you’ll also go away thinking differently about what you can accomplish.”—Chris Guillebeau, New York Times bestselling
... Read more

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Uncommon Service

How to Win by Putting Customers at the Core of Your Business

by Frances Frei, Anne Morriss ...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Read more

$25.99 USD or Free with Kobo Plus

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Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic
... Read more

Also available as: Audiobook
The Promise of a Pencil

How an Ordinary Person Can Create Extraordinary Change

by Adam Braun ...

Series series Inspiring and Bestselling Biography
The riveting New York Times bestseller about a social entrepreneur and nonprofit founder who built more than 250 schools around the world—and the steps anyone can take to lead a purpose-driven life.Adam Braun began working summers at hedge funds when he was just sixteen years old, sprinting down the path to a successful Wall Street career. But while traveling he met a young boy begging on the ... Read more

$14.99 USD

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The riveting New York Times bestseller about a social entrepreneur and nonprofit founder who built more than 250 schools around the world—and the steps anyone can take to lead a purpose-driven life.Adam Braun began working summers at hedge funds when he was just sixteen years old, sprinting down the path to a successful Wall Street career. But while traveling he met a young boy begging on the
... Read more

Also available as: Audiobook
Reengineering Retail

The Future of Selling in a Post-Digital World

by Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$13.09 USD or Free with Kobo Plus

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more
Brag!

The Art of Tooting Your Own Horn without Blowing It

by Peggy Klaus ...

A guide to effective self-promotion, offering tips on how to communicate one's successes without being labeled an opportunist or egotistical.It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.In Brag! Peggy Klaus shares practical examples of people in various work-life ... Read more

Was $11.99 USD Now $1.99 USD

Also available as: Audiobook

A guide to effective self-promotion, offering tips on how to communicate one's successes without being labeled an opportunist or egotistical.It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.In Brag! Peggy Klaus shares practical examples of people in various work-life
... Read more

Also available as: Audiobook
Jobs to Be Done

A Roadmap for Customer-Centered Innovation

by Stephen Wunker, Jessica Wattman, David Farber ...

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Read more

$19.99 USD

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method:
... Read more
Smartcuts

The Breakthrough Power of Lateral Thinking

by Shane Snow ...

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes ... Read more

$13.99 USD

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes
... Read more
Restoring the Soul of Business

Staying Human in the Age of Data

by Rishad Tobaccowala ...

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity ... Read more

$10.99 USD

Also available as: Audiobook

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity
... Read more

Also available as: Audiobook

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Crafting Persuasion

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People who read these also enjoyed

Work Rules!

Blue Ocean Shift

Rejection Proof

Uncommon Service

The Promise of a Pencil

Reengineering Retail

Brag!

Jobs to Be Done

Smartcuts

Restoring the Soul of Business

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