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Meaningful Measurement of the Customer Experience

by Greg Kihlstrom ...

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons ... Read more

$12.99 USD or Free with Kobo Plus

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons
... Read more
The Agile Brand Revisited

Principles for the continuously improving, customer-focused enterprise

by Kihlstrom Greg ...

With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and practical strategies, ... Read more

$17.99 USD or Free with Kobo Plus

With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and practical strategies,
... Read more
Using AI in Marketing

Harness AI technologies to transform marketing strategies and results

by Mercury Learning and Information, Greg Kihlström ...

Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.Key FeaturesComprehensive insights into integrating AI in marketing strategiesReal-world examples showcasing AI's impact on customer personalizationStep-by-step guides for adopting AI while addressing ethical considerationsBook DescriptionArtificial ... Read more

$32.99 USD or Free with Kobo Plus

Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.Key FeaturesComprehensive insights into integrating AI in marketing strategiesReal-world examples showcasing AI's impact on customer personalizationStep-by-step guides for adopting AI while addressing ethical considerationsBook DescriptionArtificial
... Read more
The Center of Experience

A blueprint for creating the experience-led enterprise

by Greg Kihlström ...

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external ... Read more

$12.99 USD or Free with Kobo Plus

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external
... Read more
The Agile Consumer

Navigating the Empowered Economy and the Future of Customer Experience

by Greg Kihlström ...

We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more ... Read more

$9.99 USD or Free with Kobo Plus

We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more
... Read more

Process Mapping, Process Improvement, and Process Management

A Practical Guide for Enhancing Work and Information Flow

by Dan Madison ...

This is the No. 1 bestselling book on process mapping, process improvement, and process management. It will help you transform your organization into a world-class competitor. Author Dan Madison explains the evolution of work management styles, from traditional to process-focused, and introduces the tools of process mapping, the roles and responsibilities of everyone in the organization, and a ... Read more

$44.95 USD

This is the No. 1 bestselling book on process mapping, process improvement, and process management. It will help you transform your organization into a world-class competitor. Author Dan Madison explains the evolution of work management styles, from traditional to process-focused, and introduces the tools of process mapping, the roles and responsibilities of everyone in the organization, and a
... Read more
Project Quality Management, Second Edition

Why, What and How

by Ken Rose ...

Project Quality Management: Why, What and How, Second Edition demonstrates how to implement the general methods defined in A Guide to the Project Management Body of Knowledge—Fifth Edition (PMBOK® Guide) and augments those methods with more detailed, hands-on procedures that have been proven through actual practice. This edition presents case examples that illuminate the theory of quality planning ... Read more

$28.99 USD

Project Quality Management: Why, What and How, Second Edition demonstrates how to implement the general methods defined in A Guide to the Project Management Body of Knowledge—Fifth Edition (PMBOK® Guide) and augments those methods with more detailed, hands-on procedures that have been proven through actual practice. This edition presents case examples that illuminate the theory of quality planning
... Read more
The Toyota Way Fieldbook

by Jeffrey Liker, David Meier ...

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn ... Read more

$27.99 USD

Also available as: Audiobook

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn
... Read more

Also available as: Audiobook
The New One-Page Project Manager

Communicate and Manage Any Project With A Single Sheet of Paper

by Clark A. Campbell, Mick Campbell ...

How to manage any project on just one piece of paperThe New One-Page Project Manager demonstrates how to efficiently and effectively communicate essential elements of a project's status. The hands of a pocket watch reveal the time of day without following every spring, cog, and movement behind the face. Similarly, an OPPM template reduces any project—no matter how large or complicated—to a simple ... Read more

$16.00 USD

How to manage any project on just one piece of paperThe New One-Page Project Manager demonstrates how to efficiently and effectively communicate essential elements of a project's status. The hands of a pocket watch reveal the time of day without following every spring, cog, and movement behind the face. Similarly, an OPPM template reduces any project—no matter how large or complicated—to a simple
... Read more
Performance Partnerships

The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

by Robert Glazer ...

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... Read more

$0.99 USD or Free with Kobo Plus

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to
... Read more
The Toyota Way: Management Principles and Fieldbook (EBOOK)

by Jeffrey Liker ...

Transform your company the Toyota way!Two essential guides streamlined into a SINGLE EBOOK PACKAGEToyota. The name says it all: Innovation. Efficiency. Quality. Excellence.The Toyota Way—Management Principles and Fieldbook explains how the legendary automaker consistently achieves the highest levels of manufacturing and business success—and how you can achieve similar results with your own ... Read more

$44.99 USD

Transform your company the Toyota way!Two essential guides streamlined into a SINGLE EBOOK PACKAGEToyota. The name says it all: Innovation. Efficiency. Quality. Excellence.The Toyota Way—Management Principles and Fieldbook explains how the legendary automaker consistently achieves the highest levels of manufacturing and business success—and how you can achieve similar results with your own
... Read more
The Customer Success Professional's Handbook

How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company

by Ashvin Vaidyanathan, Ruben Rabago ...

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s ... Read more

$19.00 USD

Also available as: Audiobook

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s
... Read more

Also available as: Audiobook

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“kihlstrom greg”

Meaningful Measurement of the Customer Experience

The Agile Brand Revisited

Using AI in Marketing

The Center of Experience

The Agile Consumer

People who read these also enjoyed

Process Mapping, Process Improvement, and Process Management

Project Quality Management, Second Edition

The Toyota Way Fieldbook

The New One-Page Project Manager

Performance Partnerships

The Toyota Way: Management Principles and Fieldbook (EBOOK)

The Customer Success Professional's Handbook

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